1. Trade Show Stand
Success: 5 Key Metrics
to Measure Value

2. Remember, Purecreative is here to help you
maximize the value of your booth and
achieve your business goals.
Focusing on trade show stand, this
presentation explores his five steps for
assessing the value of trade show
participation.

3. Define Goals
Clearly define your goals for
attending the show.
Decide what you want to
achieve with your exhibition
stand such as prospect
discovery, brand awareness,
product exposure, or
networking opportunities.

4. Set measurable
goals
Set specific, measurable goals
that align with your defined goals.
Examples of booth measurable
goals include a target number of
leads generated, a percentage
increase in brand awareness, or a
specific number of product
demonstrations performed.

5. Track key metrics
Monitor and track key metrics
related to booth performance.
During and after the trade show,
we collect data on metrics such as
booth traffic, visitor engagement,
sales conversions, social media
mentions and website traffic.

6. Collect feedback
Receive feedback on your booth
experience from booth visitors,
team members, and stakeholders.
Conduct surveys, interviews, and
use digital feedback platforms to
gather valuable insights and
suggestions for improvement.