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1. Audience questionnaire
evaluation – Digipak and
Magazine Advertisement
Bethan Glover
I feel the audience questionnaire was an important task for our research and planning
as we can gather ideas from our target audience of what they think is best and what will
work best. I feel it is the simplest way to know what your target audience want to see
due to you will not sell any products if it does not attract your target audience.
I created the questionnaire on Google drive asking simple questions that would help us
for our project. I then posted this questionnaire onto social media sites due to our
target audience being teens, and stereotypical teens use social media sites frequently.

2. DEMOGRAPHICS
What is your gender?
The most common answer to this question was female. I feel as though this will
have a large impact on the rest of my answers as they will be more suited
towards the female audience due to the colours for example, that the audience
may choose for the digipak and magazine advertisement. However, we were
feeling to go for both female and male audiences.
How old are you?
The majority of people that answered this question were 16 – 25, which is what
we expected due to posting the questionnaire on social media networking sites
and these are the typical ages expected for these sites. This was also our aim for
our target audience therefore, we have many ideas already that we can use to
attract this age.

3. DEMOGRAPHICS
What is your social class?
The most common answer to this question was unemployed/student. Which was
another expectation as we posted the questionnaire on social media sites and
stereotypically, more students use it that working adults. I feel as though this will
affect our further answers, as they will prefer more informal to formal decisions
which suits their social class
What is your ethnicity?
The most common answer to this question was White. This may affect future
answers as they may include things that they have culturally learned which will make
our answers more bias towards the Western Europe population.

4. Choose 3 colours to fit with the
pop genre
The most common answers for this question was white, red and pink. However, these
colours do not go together, especially the red and pink as they clash. Therefore, we will
use mainly the white as it goes with any of the other colours mentioned but will not use
both pink and red we may just use one of these colours or go ahead with the next most
common answers which was colours such as yellow and blue. These responses were
conclusive as the majority of people that answered these questions were female and
they stereotypically prefer pinks and reds to males. If we are sticking with our original
target audience of both males and females we will not be able to closely follow these
colour responses as they are more suited to just the female population.

5. Would you prefer to seen plain
or ‘fancy’ writing?
The most common answer to this question was Sans Serif (informal) writing. Which is
what I expected as they majority of people that answered the questionnaire were of
an unemployed/student social class, therefore, they are not going to enjoy the site of
things that are too formal. Therefore, these results are conclusive. The following most
common response was Script (handwritten) writing, which we could use to catch the
attention of the target audience will vital information and to also make the digipak
and magazine advertisement seem more personal to the artist which could make the
audience feel more connected to the artist. We will follow the responses to this
question as we feel they best suit our music genre but also we feel this is the best way
to engage our target audience as this is what they stated as to what they want to see
with our digipak and magazine advertisement.

6. What sort of image shots would
you like to see on the digipak?
Full body shot was the most common answer to this question. I personally feel as
though I expected this due to the majority of the people who answered the
questionnaire being female, and females stereotypically are more into fashion than
males. Therefore, a full body image will allow the audience to see the outfits the
artist is wearing which could then be an inspiration for them and their fashion
decisions. This will portray the artist as a role model for the target audience. These
will affect our decisions with the images taken within our digipak and magazine
advertisements as we want to please the target audience. If there are a few images
used within our digipak we will use medium shot angles as that was the second most
common answer due to if the audience are constantly seeing full body images they
will get bored so a variety of different shot angles should keep the audience
entertained.

7. Who are your top three artists?
The most common answers to this question were Rihanna, Beyonce, Taylor Swift and
Bruno Mars. Again, these results are conclusive as females stereotypically enjoy the
music of Rihanna, Beyonce and Taylor Swift, due to a lot of their songs involving context
about relationships and love. These responses are stereotypically more for the female
audience therefore, if we still decide to keep the male and female audience we will have
to add in more male artists to make sure we attract both genders. Rihanna’s digipak’s for
example are very colourful such as her ‘loud’ digipak which is bright red, matching the
colour of her hair and includes things such as flowers which are stereotypically very
feminine and beautiful which could portray the meanings behind her songs.
Furthermore, Bruno Mars’ digipak is very unisex due to it uses the colour yellow which
represents fun and is associated with happiness. If we still decide to go down the unisex
route for our music video, we feel yellow, is the colour to use.

8. What is the main focal point on
a CD cover?
The most common answers for this question were both track list and
main image. Therefore, my group and I have came to the decision that
the main image will be in the centre of the digipak and also there will
be the main track list in bold on the back of the digipak but also may
feature some of the main singles on the front of the digipak.. These
were the initial ideas we had for our digipak as we felt as though this is
what would attract our target audience.

9. What is the main focal point on a
magazine advertisement?
The most common answer to this question was the main image. Which
is what we expected as being teenagers ourselves this was the answer
we would have chosen, due to the younger generation stereotypically
prefer visual things to written. Therefore, we will follow this most
common answer and make sure that the main image is in the centre
and is the largest and possibly most colourful thing on the page to
make sure it stands out and grabs the audiences attention. This was the
idea we originally had for our magazine advertisement as this is also
what we firstly look at before reading into anything else that the
magazine advert has to offer.

10. We are featuring a solo female artist,
what should they be wearing on the
digipak and magazine advert?
The most common answer to this question of what the artist should
wear was a party dress such as one with sequins for example. This was
the kind of thing that we were aiming for as the pop genre is very fun
and up-tempo, therefore, we felt a party dress was the best way to
deliver this message. The second most common answer was high
waisted jeans and a crop top, therefore, we could dress the artist in this
for some of the shoots to show the casual side to the artist which could
make the audience feel more connected to her. We will follow these
answers as we feel they suit the pop genre but also is the way to attract
our target audience.