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1. 1
Presentation on
Logo Design

2. LOGO DESIGN

3. What is Logo Design
•
The dictionary meaning of a logo is a symbol,
sign, or emblem. Human beings have used
such symbols throughout time to convey a
succinct message. In present times, logos tend
to be graphical in nature, designed for easy
recognition of an organization. It is a tool to
build an identity for the organization, as part
of its trademark or brand, and to generate
favorable thoughts and feelings about the
organization. 3

4. 5 Basic Type of Logo Design
•
There are a number of ideas floating around
about what a logo really is. If we were to ask
most people what a logo is, they would have a
variety of different answers, but they would
probably all be right in one way or another.
The reality is, there are a number of different
types of logo “marks” you could choose to
utilize for yourself. we’ll briefly explain the 5
main types of logos and show some examples
of each you’ll probably recognize. 4

5. 1. SYMBOL OR ICON
•
This type of logo represents the company in a simple but bold manner. In
most cases, the image is abstract and stylized to give visual interest. Most
companies that use this type of logo will have a very simple main logo, but
may choose to create additional alternative versions that appear a little
more flashy. The human mind can easily remember a simple form much
easier than a complex one. It’s best to use a simple symbol or icon if you
plan on building a large business. You probably recognize symbol logos like
Apple, Shell and Mercedes-Benz.
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6. 2. WORD MARK
•
These are uniquely styled text logos that spell out the company or brand
name. Many times, custom fonts are created specifically for brands to use
across all their marketing and branding collateral. Some examples include
Facebook, Disney and Sony.
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7. 3. LETTER MARK
•
Letter marks are exclusively typographic. They use a symbol representing
the company through the use of its initials or the brands first letter. Many
companies choose to use this type of logo because their initials can better
graphically illustrate the company better than the full name (name is too
long), the name is hard to pronounce, or it’s just not distinct enough to
carry its own weight. Some companies and organizations that use letter
marks include Hewlett-Packard, Chanel and General Electric.
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8. 4. COMBINATION MARK
•
These logos combine a word mark and a symbol or icon to give the
flexibility for the use of either or both elements across a variety of
applications. A well-designed combination mark looks just as good with
the elements separate as it does with them together. You might recognize
some combo marks like Hawaiian Airlines, Adidas and Sprint.
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9. 5. EMBLEM
•
An emblem logo encases the company name within the design. Some
examples include Starbucks, the NFL and Harley-Davidson Motorcycles.
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10. 2D or 3D Logo Design: Which Is
Best for Your Brand
•
A logo design is typically thought of as a two-dimensional (2D) brand icon,
but since the Internet became commonplace in the late 1990s, brands
began thinking beyond two-dimensions. Suddenly, they weren’t bound by
the constraints of print advertising anymore, and new opportunities
appeared where businesses could use three-dimensional logo design
beyond expensive television advertising.
•
Apple moved from a flat 2D logo to its monochrome 3D logo in 1998, and
many other companies followed in Apple’s footsteps with their own
3D logo designs. But just because other brands are going 3D in their logo
designs doesn’t mean you should do it, too.
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11. 2D or 3D Logo Design: Which Is
Best for Your Brand
•
Branding experts and designers debate for and against 3D logos all the
time. Certainly, a 3D logo is more visually dynamic in some media, such as
television and online. 3D logos also lend themselves well to animation and
can truly bring a brand personality to life. However, 3D logos can be more
expensive to produce offline and 3D effects don’t always translate well to
the print medium. Think about where you’ll use your logo most frequently,
so you choose a design that reproduces well in that medium.
•
The most important thing to consider when you weigh the 2D or 3D logo
design options is your brand image. You don’t want to make the mistake of
creating a 3D logo just because it’s the trendy thing to do. If a 3D logo
design doesn’t match your brand image, then steer clear.
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12. 2D or 3D Logo Design: Which Is
Best for Your Brand
•
That said, there is no crystal clear answer to whether you should create a
2D or 3D logo design. The best answer is to create both at the same time.
Choose one (typically the 2D version) to be your primary logo design and
the other (usually the 3D version) as the secondary design used when the
medium warrants it.
•
Bottom-line, you can never go wrong with a 2D logo design but you could
gain some awareness and recall points from a 3D logo. It’s worth it to
consider creating both for your brand. The reason is simple. 2D logo
designs are more adaptable. However, if you must make the 3D design
your primary logo, make sure the 2D logo isn’t created as an afterthought.
Think about the consistency of your entire brand identity, not just the
design of a single logo.
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13. 1. Type your Company Name exactly as you wish it to be used in your logo
2. Please provide a tagline or a slogan if you have one.
3. If you have a slogan or tagline, do you want to incorporate your tagline or slogan
with the logo?
4. If yes, please provide your tagline or slogan
5. Please provide your motto or mission statement
Questionnaire For Logo Design

14. 8. When you think of your business do any images pop into your head, and if so what are
they?
9. Describe your direct competition; provide addresses to their websites if available.
10. Are there logos and/or graphics that you really admire? Please paste in the URLs to
them. Please provide an explanation as to why they appeal to you (These do not have
to be businesses that are similar to yours).
11. Are there logos and/or graphics that you dislike? Please paste in the URLs to
them. Please provide an explanation as to why they do not appeal to you (these
do not have to be companies).
Questionnaire For Logo Design

15. 13. Describe your company/business to someone who has no knowledge of your
existence
14. Describe your target market, gender, age, geography.
15. What do you want your new logo to communicate about your company or
products?
16. Please state your creative strategy (pointers, ideas, or buzzwords).Perception
Questionnaire For Logo Design

16. 18. When you think about a logo for your business what images come to mind?
19. If you want your logo to be animated, please describe your idea.
20. Please state your creative strategy (pointers, ideas, or buzzwords).
21. Are there any elements that you would like to see included in your logo design?
Questionnaire For Logo Design
Look and Feel

17. 23. Do you want your logo to include text only, text and graphic, or graphic only?
24. Do you prefer icon based logo or text based logo or combination of the two?
25. You may want to refer to the attachment, Psychology of Color, to help you with
this next set of answers
26. Are there any colors that you absolutely dislike? Please state.
Questionnaire For Logo Design
Please provide us with any clarifications or explanations of information you
provided above. The more details you give, the better we will be able to
service your business needs!

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