When to Know When It's Time to Go Digital
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Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.
![Dartmouth College, February 9, 2009 ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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When to Know When It's Time to Go Digital
- 1. When to Know When It's Time to Go Digital ©Robert E. Johnson, Ph.D. 2009 CUPRAP Fall West Workshop October 12, 2009 Pittsburgh, PA
- 4. And in 2009 in Michigan…
- 6. The future of smart phones… Your website on a small screen?
- 8. Your publications on e-readers… http://en.wikipedia.org/wiki/E-book_device#Specialized_devices
- 11. What are high school students saying? 2007 Noel Levitz “E-Expectations Class of 2007” Prefer web for information… 57% Prefer print for information… 43%
- 12. Parents… 80% say… “ The E-Expectations of the Parents of College-Bound Students” Noel-Levitz “ I prefer to go to the Web site for information, but if it is a school I really like , I’m willing to call them or read brochures to get answers to my questions.”
- 18. Students tell faculty stories… University of Pittsburgh
- 19. The good and the ugly on YouTube… University at Albany
- 20. Facebook… People will talk SUNY New Paltz
- 22. A strong brand statement… http://www.uconn.edu/
- 23. Easy to scan for brand message… http://www.smith.edu/about_howsmithfeels.php
- 24. “ Carewords” to engage visitors… http://www.kenan-flagler.unc.edu/programs/emba/index.cfm
- 25. Establish credibility with frank talk… http://www.muhlenberg.edu/admissions/aid.html
- 27. Offer a viewbook in online format… http://www.risd.edu/undergraduate/Default.aspx
- 28. For alumni, friends, parents… http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly
- 29. Try to avoid this… http://issuu.com/umson/docs/university_of_maryland_nursing
- 30. In favor of this… http://magazine.jhu.edu/
- 34. Research on what people do… http://www.pewinternet.org/
- 36. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Engaging Websites: http://www.bobjohnsonconsulting.com/customercarewords.html