Winning Friends at Your Website: Use Top Task Design for a Great Experience
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This document outlines 21 features that websites can include to help visitors complete tasks and have a good user experience, with a focus on potential students. It recommends including deep links on the home page to important areas like admissions and academics. Other tips include prominently displaying a net price calculator, clearly presenting academic programs, simplifying forms, and using videos and stories to engage visitors. The overall message is that websites should make it easy for people to quickly find relevant information and complete important tasks in under 5 seconds.
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Winning Friends at Your Website: Use Top Task Design for a Great Experience
- 1. WINNING FRIENDS AT YOUR WEBSITE: USE TOP TASK DESIGN FOR A GREAT EXPERIENCE ©ROBERTE. JOHNSON, PH.D.2013 Bob Johnson, Ph.D. President, Bob Johnson Consulting Partner, Customer Carewords, Ltd J.Boye Web & Intranet Conference Philadelphia, PA May 6-9, 2013 Bob Johnson Consulting, LLC 1
- 2. K.I.S.S. What most people want from a website… Simple, fast task completion Bob Johnson Consulting, LLC 2
- 3. MAJOR REASON PEOPLE VISIT YOUR WEBSITE… Complete a task… Bob Johnson Consulting, LLC 3
- 4. THE GOLDEN RULE… <5 seconds to connect Bob Johnson Consulting, LLC 4
- 5. 21 WEBSITES FEATURES TO WIN FRIENDS… With special attention to potential students… Bob Johnson Consulting, LLC 5
- 6. ON THE HOME PAGE… Bob Johnson Consulting, LLC 6
- 7. Deep links from the home page… http://sydney.edu.au/ Bob Johnson Consulting, LLC 7
- 8. Link priority for potential students… http://www.le.ac.uk/ Bob Johnson Consulting, LLC 8
- 9. Especially for adult students… http://www.capella.edu/ Bob Johnson Consulting, LLC 9
- 10. Academic area visibility… http://www.unl.edu/ Bob Johnson Consulting, LLC 10
- 11. Net price calculator positioning… http://www.lynn.edu/ Bob Johnson Consulting, LLC 11
- 12. AFTER THE HOME PAGE… Bob Johnson Consulting, LLC 12
- 13. Academic program presentation… http://www.clemson.edu/majors/biological-sciences Bob Johnson Consulting, LLC 13
- 14. Top task for transfer students… http://www.xavier.edu/caps/transfer-credit-evaluation.cfm Bob Johnson Consulting, LLC 14
- 15. Helping people compare costs… http://www.ewu.edu/undergrad/afford/cost-comparison.xml Bob Johnson Consulting, LLC 15
- 16. 4 cycles of admissions interest… http://www4.esu.edu/admissions/index.cfm Bob Johnson Consulting, LLC 16
- 17. Blessedly brief inquiry form… http://bit.ly/OqbqFY Bob Johnson Consulting, LLC 17
- 18. Quick facts with unusual clarity… https://www.transy.edu/about/facts.htm Bob Johnson Consulting, LLC 18
- 19. Quick to scan for individual interests… http://www.stanford.edu/about/ Bob Johnson Consulting, LLC 19
- 20. Easy to “find a person”… http://medicine.buffalo.edu/faculty.searchfaculty.html Bob Johnson Consulting, LLC 20
- 21. Alumni top tasks get center position… http://alumni.psu.edu/ Bob Johnson Consulting, LLC 21
- 22. “Browse by topic” for news… http://newsinfo.iu.edu/ Bob Johnson Consulting, LLC 22
- 23. 6 important library topics… http://www.stritch.edu/library/ Bob Johnson Consulting, LLC 23
- 24. 9 languages for international students… http://studieguide.au.dk/en/au-in-9-languages/ Bob Johnson Consulting, LLC 24
- 25. FUN AND FRIENDLY… Bob Johnson Consulting, LLC 25
- 26. Unusual admissions entry page… http://www.capital.edu/Future_Students/Future_Students.aspx Bob Johnson Consulting, LLC 26
- 27. 12 videos to “guide” the way… http://www.hampshire.edu/admissions/24050.htm Bob Johnson Consulting, LLC 27
- 28. Story telling… http://stories.cstudies.ubc.ca/ Bob Johnson Consulting, LLC 28
- 29. Video stories by academic area… http://www.hostexp.com/bb2011allother/ Bob Johnson Consulting, LLC 29
- 30. THANKS FOR BEING HERE IN PHILADELPHIA! Bob Johnson, Ph.D. bob@bobjohnsonconsulting.com www.bobjohnsonconsulting.com @highedmarketing Bob Johnson Consulting, LLC 30