Social Media and Graduate Student Recruitment

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Overview of how people use social media, followed by case studies from University of Phoenix and University of Texas - Austin, with emphasis on stronger recruitment results for graduate and professional schools.

Negócios

Social Media and Graduate Student Recruitment ©Robert E. Johnson, Ph.D. 2010 Graduate Student Marketing Seminar Education Dynamics – Aslanian Conferences New York, N.Y. July 29 , 2010

The “Groundswell”… http://www.forrester.com/Groundswell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do you agree? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online adults in the United States… Data from Forrester Research Technographics® surveys, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is “Social Media” a marketing tool? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media traffic… July 10, 2010 http://www.hitwise.com/resources/data-center.php ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To make social media work… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: University of Phoenix Build online communities that allow current and future students to… “ interact, keep up with and explore the world of University of Phoenix.”

Centered on the home page… http://www.phoenix.edu/

From the home page link… http://www.phoenix.edu/students/online_communities.html

School of Business… 1,877 “like” it http://www.facebook.com/#!/UTMcCombsSchool?ref=ts

Facebook Alumni site… 1,318 “like” it http://www.facebook.com/#!/McCombsBBAAlumni

MBA class of 2010… not very active http://bit.ly/cmjKfT

“ Walled garden” on Facebook? http://bit.ly/9xRUsM

School of Business… 3,346 followers http://twitter.com/utexasmccombs

Business alumni… 593 followers https://twitter.com/UTMcCombsAlumni

YouTube by school… silly? http://www.youtube.com/watch?v=ERImtzXb5oI

YouTube by school… serious? http://www.youtube.com/watch?v=UeBIWydpzho

You can’t control… What others say about you…

No control… 3,968 views, 205 comments http://www.youtube.com/watch?v=OiqVhshLmQk

No control… 323 reviews http://www.guidetoonlineschools.com/online-reviews/university-of-phoenix

No one is immune… 13 NYU reviews http://www.viewpoints.com/New-York-University-reviews

Rate My Professor… http://www.ratemyprofessors.com/

Rate My Professor expands… http://twitter.com/ratemyprofessor/......

Groundswell blog… http://blogs.forrester.com/groundswell/

Dave Evan’s Blog… http://www.readthis.com/

Pew Internet research reports… http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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Pharma Works Profile of Karan Communications

karancommunications

Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Workforce Group

Value Proposition canvas- Customer needs and pains

P&CO

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Forklift Operations: Safety through Cartoons

Forklift Trucks in Minnesota

Social Media and Graduate Student Recruitment

1. Social Media and Graduate Student Recruitment ©Robert E. Johnson, Ph.D. 2010 Graduate Student Marketing Seminar Education Dynamics – Aslanian Conferences New York, N.Y. July 29 , 2010

2. Getting Started

9. Case Study: University of Phoenix Build online communities that allow current and future students to… “ interact, keep up with and explore the world of University of Phoenix.”

10. Centered on the home page… http://www.phoenix.edu/

11. From the home page link… http://www.phoenix.edu/students/online_communities.html

12. 77 Facebook pages…

13. The primary page… 47,292 liking it

14. Active “Discussions” page…

15. Complaints about faculty… OK

16. Twitter… 3,375 followers

17. LinkedIn for alumni… 7,457 members

18. YouTube: 2,007 subscribers

19. Case Study: University of Texas

20. School of Business… 1,877 “like” it http://www.facebook.com/#!/UTMcCombsSchool?ref=ts

21. Facebook Alumni site… 1,318 “like” it http://www.facebook.com/#!/McCombsBBAAlumni

22. MBA class of 2010… not very active http://bit.ly/cmjKfT

23. “ Walled garden” on Facebook? http://bit.ly/9xRUsM

24. School of Business… 3,346 followers http://twitter.com/utexasmccombs

25. Business alumni… 593 followers https://twitter.com/UTMcCombsAlumni

26. YouTube by school… silly? http://www.youtube.com/watch?v=ERImtzXb5oI

27. YouTube by school… serious? http://www.youtube.com/watch?v=UeBIWydpzho

28. You can’t control… What others say about you…

29. No control… 3,968 views, 205 comments http://www.youtube.com/watch?v=OiqVhshLmQk

30. No control… 323 reviews http://www.guidetoonlineschools.com/online-reviews/university-of-phoenix

31. No one is immune… 13 NYU reviews http://www.viewpoints.com/New-York-University-reviews

32. Rate My Professor… http://www.ratemyprofessors.com/

33. Rate My Professor expands… http://twitter.com/ratemyprofessor/......

34. Stay up to date…

35. Groundswell blog… http://blogs.forrester.com/groundswell/

36. Dave Evan’s Blog… http://www.readthis.com/

37. Pew Internet research reports… http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

38. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

Social Media and Graduate Student Recruitment

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