Episode 59 of the Social Business Engine podcast features Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Amy and I talked about the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence. You can catch the podcast show notes and also listen to the podcast here: http://www.socialbusinessengine.com/podcasts/smac-u-leads-to-social-influence-at-dell/

1. SMaC U Leads to
Social Influence at Dell

2. Dell encourages employee advocacy and optimal digital social use
among their 110,000 employees with training through Social Media and
Community University (SMaC U).
SMaC U Leads to Social Influence at Dell 2

3. SMaC U Leads to Social Influence at Dell 3
With the use of functional metrics Dell analyzes their employees’
social influence and direct business impact.

4. SMaC U Leads to Social Influence at Dell 4
Dell’s 5 Point Social Media Policy:

5. SMaC U Leads to Social Influence at Dell 5
There is immense cost savings in customer support with blog posts
and social engagement.

6. SMaC U Leads to Social Influence at Dell 6
Dell is driving social culture by holding special events for SMaC team
members.

7. SMaC U Leads to Social Influence at Dell 7
Dell is working to further improve employee retention and enhance
career advancement for those that complete their SMaC U training.

8. SMaC U Leads to Social Influence at Dell 8
Consumer trust gained through social media interaction drives
business results.

9. SMaC U Leads to Social Influence at Dell 9
Listen to the full podcast featuring Amy Heiss from Dell