3. Who we do it for… SMBs… Mostly B2B U.S. & Canada
4. How we do it… SEO… Paid Search Marketing Social Media Marketing
5. How we do it… Study current marketing efforts Analyze competition Propose inbound marketing strategies SEO is foundational Paid search = rent vs. own Social Web is a must…
6. The economy is great! http://www.youtube.com/watch?v=heSudg-tfIk
7. Marketing 2.0 Customer engagement Share knowledge & content Connect people with people Instant feedback/access
11. Marketing Advice Find where your customers hang out… Listen to them… Give them a lot of good content… “ Invite them over for dinner”… Understand their behavior…
12. What we see on the horizon… Customer engagement wins Content is king, queen and the holy grail Brand strength produces best results Consistent messaging important, but Reinventing delivery methods more important