Seminar delivered entrepreneurs

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Seminar Goal
To provide you with information on
using online marketing techniques to
promote and advertise their business.

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What is Marketing?

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What is “Internet Marketing”?

5. Creating Buzz
How You Can Profit From E-Business

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Internet Marketing
Internet marketing refers to strategies
to promote your business online.
Definition:
 It is important to remember that any Internet
marketing strategy should be part of your
overall marketing strategy.
 This includes online and traditional offline
marketing.

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Popular Methods of Online Marketing
1. Search Engine Optimization
2. Online Display advertising
3. Email Marketing
4. Social Media Strategies

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Search Engine Optimisation (SEO)

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SEO tips
1. Keyword rich content
2. Relevant content and calls to action
3. Use images to complement text
4. As many external links as possible (links pointing to you)
5. Connected to Social media.
6. Always drive traffic to your website
7. Well organized and simple

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What is Online Display Advertising?
Online display advertising can be
defined as using the Internet as an
advertising medium (i.e. promotional
messages appear on other websites
and/or search engine results pages).

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http://www.prescottjournal.com

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http://busdir.northgrenville.ca

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•Location
•Age
•Sex
•Keywords (appear in your users profile)
•Education
•Workplace
•Relationship status
•Relationship interests
•Languages
Facebook Advertising

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E-mail marketing is a form of direct marketing which uses e-mail as a
means of communicating commercial or fundraising messages to an
audience. In its broadest sense, every e-mail sent to a potential or
current customer could be considered e-mail marketing. However, the
term is usually used to refer to:
 Sending e-mails with the purpose of enhancing the relationship of a
merchant with its current or previous customers and to encourage
customer loyalty and repeat business.
 Sending e-mails to a specific target audience with the purpose of
acquiring new customers.
 Adding advertisements to e-mails sent by other companies to their
customers. Cpmsent identification unsubscribe
What is e-mail Marketing?

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Benefits
• Highly Targeted: dynamic, personalized content
• Immediate: shorter lead times
• Test and Refine: ensuring optimal results through continues
improvement.
• Measurable: effectiveness of campaigns (ROI).Greater insight
into customer behavior.
• Reach: unlimited distribution globally, infinitely scalable
• Better conversion rates: seamless – uninterrupted process
from prospect to customer in a matter of clicks.
• Cost effective: fast acting, flexible focused campaigns equals
maximum return on investment.
What is e-mail Marketing?

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Mailchimp

21. E-mail Tips & Techniques
1. Use a high impact subject line.
2. Make sure your web address appears
early. Provide a link to a relevant
landing page.
3. Identify the user’s pain quickly. Use a
classic problem/solution format.
4. Write with enthusiasm
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22. Canada’s anti-Spam
legislation
Specifies 3 “must-haves”:
 You must have consent
 You must clearly Identify yourself
 Provide an unsubscribe function
For more info: crtc.gc.ca/antispam
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Social Media Marketing
Definition:
Social Media Marketing is an approach to
marketing your business by using electronic
social media to raise visibility and to promote
products and services.
Social media are primarily Internet and
mobile-based tools for sharing and
discussing information. They are a
collaborative way of using the web to
enhance creativity and knowledge exchange.

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Popular Sites

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Other Forms of Social Networking
 Blogging
A blog is a website (maintained by an individual or organization)
where people post entries of commentary, or other material such as
graphics or video.
 Web Syndication (RSS)
A form of syndication in which a section of a website is made
available for other sites to use.
 Social News DIGG Reddit
Services that allow people to post various news items or links to outside
articles and then allows it's users to "vote" and /or comment on the
items.

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The phenomenon
Canada has highest social media network penetration in the world
(82% of Canadians VS 75% of Americans.)
55% of online Canadians (19,000,000) are active on the top social
network in this country, Facebook.
Canadian individuals Spend an average of 2 hours 19 minutes
on social networks each day.
46% of mobile phone users have a social media app. 9% of
Canada’s mobile users utilize location-based services.
91% of Canadian Internet users have a social media account and
66% have used social media in the past month.
85% have a Facebook account and 57% have used Facebook in the past
month.
46% have a Twitter account and 22% have used Twitter in the past month.
45% have a Google+ account and 13% have used Google+ in the past
month.
30% have a LinkedIn account and 11% have used LinkedIn in the past
month.
26% have a Pinterest account and 10% have used Pinterest in the past

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Mobile Canadians
Household mobile usage penetration amongst internet users is 76%
(26,263,000), which is below the world average of 93%.
58% of the Country connects to the Internet via a mobile device.
56% of Canadians have a Smartphone
89% of Canadian Smartphone users search for local information,
compared to 94% in the US.
77% use their Smartphone to research products, which is equal to the
US.
27% of Canadian Smartphone users have made a purchase using their
phone, compared to 46% in the US.

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www.grenvillecfdc.com/

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Trends in social Marketing
Investment in Social Media will Become a Necessity, not a Luxury
With 92% of business owners recently indicating that social media is important to
their business (up from 86% in 2013), this prediction appears to be on track.
Businesses are continuing to re-allocate budgets away from traditional methods
of advertising towards social media and other inbound marketing strategies.

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Trends in social Marketing
Image-Centric Networks Will See Huge Success
Image-centric social networks like Pinterest, Instagram and Snapchat may
not be serious competition for Facebook, but they continue to draw in a loyal
user-base, and that may ultimately be the key to their success.

31. Trends in social Marketing
We’ll Witness the Rise of Micro-Video
Brands are using micro-video platforms like Vine and Instagram video to
stand out by simplifying their message. Take the anti-smoking campaign
launched recently by Saatchi for World No Tobacco Day: Digiday reported
that the first 5 days of the campaign garnered the ads 50,000 likes and
26,000 revines.

32. Trends in social Marketing
LinkedIn Will Become a Major Player for B2B Business Growth
LinkedIn continues to be a primary network for businesses, particularly
the B2B set. According to research by LinkedIn expert Wayne Breitbarth,
company page usage this year has jumped from 24% to 57%.

33. Your content must add value.
Articles about your industry (your own and other sources)
New client announcements
New product or services
Information that assists your client with their buying decision

34. Content strategy

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Bernard Charlebois
(613) 720-0248
bernard@boumstrategies.com
Questions?