2. Mission
#1. To escalate greater appreciation
toward local and small medium
enterprise players in Indonesia
creative textile industry
3. Mission
#2. To provide Indonesia (and later
international) market with an online
showcase of high quality and selected
local Indonesian creative textile
4. Mission
#3. To humanize e-‐‑commerce
technology platform aimed for
excellence and engaging online
shopping experience
5. Business Summary
Berbatik is a humanized e-commerce platform for
Indonesia creative textile industry that will connect the
dots between the needs of Indonesia local textile
artisans with the demand of potential buyers
sellers
buyers
10. Value for Sellers
• Extended distribution point to online platform with
small affordable / real time fee
• Access to integrated marketing promotion support
(Above The Line and Below The Line)
• Access to technology support (Delivery, Payment
System, Online Hosting)
• Access to segmented target market of Indonesia
creative textile enthusiast
12. Value for Buyers
• Selected and hand-picked quality batik
product in one place
• Safe payment method and media
• Updated news / information from the
industry
• Convenience of online shopping
13. GOAL
Commitment on selected
and filtered collections
Develop and grow batik base of
community / crowd
Excellent technical delivery: smooth and
friendly online shopping experience
17. MARKET LANDSCAPE ANALYSIS : BUYERS
HIGH
• DESIGNERS : Biyan, Bin House
• Facebook Shop Account
• Owned Boutique : Pusaka
• Multiply Shop Account
(Bali), Biasa (Bali) , Alleira
• BB Group
• Other door to door shop
Sisterhood Made to
shopping
order
INTERACTI
ON
Quantity
over I feel lucky
quality
• Ad-‐‑Hoc Bazaar
• Batik Cities (Yogya / Cirebon,
etc)
• Department Store
• Trade Center (Tanah Abang, • Special Shop : Alun alun
Thamrin City)
Indonesia, Sarinah
LOW
• Online shops
PRICE
LOW
HIGH