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1. BTEC Creative Media Production – Advert Analysis Name:: Ben Everitt
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
Honda the cog
(wieden +
kenedy)(2003)
Parts of the ca moving the
the domino effect, which
results in a the final product
(car)
“Text was, Honda the power
of dreams”
The song is rappers delightby
sugar hill gang.
Mecahincal noises that the
car makes, windows and car
keys.
Car woners,
Honda fans,
potentioal new
buyers. For
familys .
Aimed at a
middle classed
wealth. Looks
like a business
car.
Lots have gone into
this car, its reliable,
its going to work .
They want you to buy
it. (it will work)
Sony Bravia –
Balls (fallon
wilrdwide)(2005)
You see bouncyballs,
bouncingdown a street of
san fransicsco. The text said
“colour”and also “like no
other”
Hearbeat by zose gonzalez Tv owners
middle to upper
class wealth.
Tech
enthusiasts.
The colour you will
get on this tv will be
the best, it will look
like real life. The
color, the
resoloution.
Everythingwill all
look good.

2. T – mobile –
dance (Saatchi
& Saatchi)
Flimed in Liverpool street in
London. 11 in the morning.
350 dancers. There were
hidden cameras aroundthe
station. Was on tv 48 hours
after it was filmed, this is so
that the people involved
would see they were there so
they can share with friends.
The eight music tracks used in
the Dance spot were “Shout”
(Lulu, 1964), “The Only Way is
Up” (Yazz, 1988), “Dontcha”
(PussycatDolls, 2007), “Blue
Danube Waltz”(Johann
Strauss, 1867), “Get Down on
It” (Kool & The Gang, 1981),
“Since You’ve Been Gone”
(Rainbow, 1979), “My Boy
Lollipop”(Millie Small, 1964),
and “Do You Love Me?”
(Contours, 1962).
Diagetic sounds again.
Clapping
There is no
audience,
(phone users)
advertisinga
netork)
Life is for sharing.
Getting things to
people quickly.
John smith ball
skills ball
skillt(tbwa)2002
Group of people showingoff
there football skills then the
everyman smacks the ball
into someones house.no
nonsense
diagetic sounds sound of
balls sound of the ball hitting
garage.
Audience ale
drinkers,extra
smooth.normal
everyday
people
dirty.typically
male
The ale for everyone