This document discusses and provides examples of three different types of music videos: 1) Narrative based videos tell a story through footage relating to the song's lyrics and genre, such as Bruno Mars' "It Will Rain" video containing scenes from the Twilight film. 2) Performance based videos feature the artist or band performing for the camera or an audience, like 30 Seconds to Mars' "Closer to the Edge" of them playing live on tour. 3) Concept based videos focus on a single idea or editing technique throughout, such as Oren Lavie's "Her Morning Elegance" entirely using the same technique.

1. Different types of music video
The firstmusicvideoI am goingto coveristhe ‘Narrative Based Video’.Thisisa videoconsisting
mainlyof a storyline relatingtothe lyricsandthe genre of the song.Thisis a reallygoodtechnique
for engagingthe audience withsimilarfeelings.
Thistype of videoisoftenusedforsongsthatfuture infilmswithscenesfromthe filmcutintothe
video.
An example of thisisBrunoMars ‘It Will Rain’video.Thisisthe twilightbreakingdawnsoundtrack.
Thisincludesfootage fromthe filmbeingplayerthroughthe projectorinthe video.
www.youtube.com/watch?v=W-w3WfgpcGg
The next time of video I am going to cover is a ‘Performance Based Video’. A performance
based videosfeature the band or an artist performing either to the camera or an audience. This
is a popular technique rock band use as there concerts are normally filledwithenergy and there
is more interest for a viewer to watch the band perform as a whole rather than an artist on their
own.
An example of this that I have though was relevant is ’30 seconds to mars closer to the edge’.
The videofeatures footage of the band playing at differentvenues on their tour cut together to
make the entire video.
www.youtube.com/watch?v=mLqHDhF-O28
And the final music video type I am going to cover is the ‘Concept Based Video’. A concept
based videoare sometimes unusual, and based around one idea. Most of the time they
concentrate on a specific editing technique.
Usually a videodoes not consists totally of one concept.
However a good example of a video that consist entirely of one good idea, using the same
technique throughout is ‘Her Morning Elegance/ Oren Lavie’
www.youtube.com/watch?v=2_HXUhShhmY