HighQ Publisher provides a single platform which enables organisations to build powerful online content experiences. Whether that is inspiring your audiences with strategic email marketing or transforming the delivery of your expertise and know-how. This is an updated slide deck outlining the trends we see affecting organisations and how HighQ Publisher can address them including use cases, features, benefits. To learn more get in touch at ben.wightwick@highq.com, or @benwightwick

1. Publisher Overview
October 2017

2. About HighQ
highq.com
• Founded in London, 2001
• Specialist enterprise-grade cloud solutions
• Secure file, project and client collaboration
• Client engagement and content marketing
• Focused on professional services industries

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HighQ Publisher provides a single platform which enables
organisations to build powerful online content experiences,
inspire your audience with strategic email marketing, and
transform the delivery of your expertise and know-how.
HighQ Publisher is ….

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HighQ Publisher is part of the MarTech 5000

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Enterprise-grade security
Private cloud
Deployed in a private cloud on hardware owned
and managed by HighQ
Hybrid storage
Allows you flexibility over where your files are
stored, either on premise or in any data centre
ISO 27001 certified
HighQ is ISO 27001 certified and our data centres
are SSAE 16 Type II certified
Dedicated instance
Each customer has their own dedicated instance
of the platform
Encryption key management
Manage your own encryption keys for each
workspace and store them on premise
Independently audited
Our products are independently tested by global
information assurance specialists

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Product vision
Be at the centre of digital transformation initiatives to drive
team productivity, collaboration and client engagement so
we can build truly connected, agile and efficient workplaces.

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Publisher

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HighQ Publisher
Digital experience platform
• Simplify your content management
• Targeted, tailored content marketing
• Multi-channel delivery on any device
• Engaging, localised digital experiences
• Inspired by the best on the web

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Modules
• Custom dashboards and channels
• Publications, blogs and articles
• Video hosting and streaming
• Event and email marketing
• Create and manage microsites & pages
• Comparison toolkits / cross border guides

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Features
• Optimised for mobile
• Design led
• Simple & intuitive
• Public & gated content
• SEP optimised
• Multi-lingual
• Great user experience
• Tailored & personalised messaging

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Benefits
• Simplification
• Marketing tool kits
• Speed to delivery
• Low code
• Personalisation
• A framework to deliver quick wins
• Simple implementation

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Modules & features

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• Simple interface to create elegant custom dashboards
• Set user and organisation profiles to tailor content experiences
• Aggregate content into custom channels
• Create client portals for exclusive content
• Add featured / editorial content to highlight hot topics
• Display personalised relationship contacts for each client
• Tight integration with HighQ Collaborate
Dashboards, channels & landing pages

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• Create engaging online publications or add attachments
• Full search indexing across all content
• Filter publications using the powerful system metadata engine
• Create “Hot topics” for trending industry news and important events
• Tag content as a favourite to quickly access it again when you need it
• Share a link to a document with a personalised messages
• Embed videos, images and tables into engaging publications and articles
• Allow users to make comments and have discussions around your content
Publications

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• Provides adaptive bitrate streaming for optimised experiences
• Upload video files and the system will covert it to the correct format
• Stream video using the flexible video player with full screen mode
• HTML5 video playback for tablets, smart phones and other mobile devices
• Download an MP4 version of videos to view offline or playback locally
• Link related videos and other content for users to explore after watching
• Discover content by browsing the most popular, recent or favourite videos
Video

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• Create and manage your events inc conferences, seminars and training programmes.
• Customise and permission your content to deliver both employee and client events
• Manage capacities, attendees and waiting lists using the one-click registration process
• Easily create and manage different types of events online
• Allow delegates to register for specific events and choose their areas of interest
• Add additional content such as speakers, contacts and related materials
• Set event capacities and when reached automatically show as fully booked
• Build dynamic delegate lists for event invitation
• Build online forms for registration processes
• Integrate with leading CRM platforms
Events

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• Create multiple campaigns, each with its own distribution list and email template
• Create multiple email templates for use across various campaigns
• Specify contacts, add links and other content to your templates
• Create multiple emails within each campaign and customise the content
• Add introductory text and choose publications to include from the system
• Schedule the emails to be sent at a specific date and time
• Manage restricted users, organisations and unsubscribers
• Track your emails with stats for successful delivery, bounces, emails opened, links
clicked etc.
Email marketing

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• Easy to use online form builder for registration, feedback or sign ups
• Create new form templates using the form manager
• Leverage the database fields or create custom fields and drag and drop them in
the form manager
• Customise your Web forms design to match your brand. Choose colours, images
and fonts
• Each web form has a unique page link or embed your form in any location
• Create a series of actions following form completion including integration with
Publisher Campaign module
Online forms

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• Create and manage dynamic, database-driven content for a product or subject around
one of your custom topics or metadata nodes
• Sophisticated comparison and report creation tools are perfect for creating premium
or free to access solutions for your clients to demonstrate expertise and knowledge
• Create interactive maps when creating jurisdictional reports for easy navigation
• Control access to each CTK individually by organisation and user and even control
who has access to different metadata nodes
• Create additional pages and related materials from the publications and video modules
• Specify client contacts for each topic or product
Comparison toolkits

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• Create static content pages to compliment your dynamic content
• Public pages can be SEO optimised with custom metadata
• Customise the navigation and structure of your pages
• Use the easy-to-use functionality to create and edit pages & templates
• Easily embed links, images, tables, videos and create forms in pages
Pages

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• Each microsite can have its own completely separate branding
• You can edit and create microsite templates yourself with direct access to the CSS
• Control the navigation layout and features such as tag clouds, search, metadata.
• Choose a unique /url for your microsite for use in advertising, emails or campaigns
• Make your site public, with no login required or restrict access to registered users
• Use the easy-to-use wiki-like functionality to create and edit pages of content
• Easily embed links, images, tables, videos and more in microsite pages
Microsites

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Use cases

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Content hubs
• Content marketing
• Video & podcasts channel
• Digital pitch book
• Client portals
• Intranets & websites

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Knowledge products
• Current awareness
• Thought leadership microsite
• Cross border guides
• Comparison toolkits
• Alerter services

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Knowledge products
• Event management
• Online forms
• Event microsites
• Email campaigns
• Landing pages

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Trends

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A shifting legal landscape
• Intense competition
• Globalisation and mergers
• Pressure to reduce costs
• Increased focus on client needs
• Disruptive legal technology

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The age of the customer
• Client engagement is king
• Content in context
• Clients demand added value for clients
• Simplification of technology landscape
• Productising expertise

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Firms needs a technology toolkit
• Simplification of IT landscape
• Ease of use
• Agile thinking and delivery
• Promote the firm’s knowledge and expertise
• Provide specialist online products and services
• Enable knowledge sharing and best practice
• Provide better client service and engagement

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What is valuable content?
• Client focused and value based
• Must be Relevant
• Should be Consistent
• Provide competitive edge

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Relationships, trust & engagement
• There are no excuses!
• Combination of push & pull
• Shift to a two-way conversation
• Improve access to information
• Creating a virtuous loop

32. Questions?
highq.com