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Consumer Demand Analysis of Smart Wearable
Devices in China
This report presents a consumer demand survey of smart wearable devices in China. The
analysis is based on the primary data collected by MIC from 1 April 2014 to 14 April 2014
in Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin where a total of 1,000 effective
samples were drawn for further investigation. The report first gives a profile of the target
market customers, followed by their usage and purchasing behavior of smart handheld
devices. Also provided are their preferences for smart wearable device applications and
designs.
The report finds that target market customers for smart wearable devices are medium-
heavy smart handheld device users aged between 20 and 29 who have a higher education
level and reliable income source. They are more familiar with wrist-worn and head-
mounted devices and are smart buyers who will acquire as much information before
buying a new product. They also care more about a product's function than its added
value, such as sleek design or the impression it gives to people. For applications, most
consumers regard head-mounted and wrist-worn devices as accessories that are used to
extend Smartphone functions.

2. Complete Report @ http://www.marketreportsonline.com/347132.html
Consumer Demand Analysis of Smart Wearable
Devices in China
List of Topics
• Overview of the target market customers, including their age, gender, education level,
occupation, marriage status, and monthly disposable income
• Consumers' smart handheld device usage and purchasing behavior, including device
replacement frequency, app downloading frequency, average device usage time per day,
average Internet usage time per day, major online activities, when they will buy a new
device, what aspects they care about when buying a new product, and how much
information they will acquire before making a purchase decision
• Consumers' preferences for smart wearable device applications, touching on head-
mounted, wrist-worn, and body-worn devices and their major applications which
consumers think are essential
• Consumers' preferences for smart wearable device designs, including the number of
lenses, screen sizes, UIs, and the average willingness to pay for each category of wearable
devices

3. Consumer Demand Analysis of Smart Wearable
Devices in China
List of Tables
Overview of the Target Market Customers
Consumers' Smart Handheld Device Usage & Purchasing Behavior
Smart Wearable Device Application Preferences
Smart Wearable Device Design Preferences
Conclusion
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