Your Tube Project
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The document proposes developing public health messages to deliver to London Underground commuters prior to the 2012 Olympics. It suggests creating short video clips with targeted social marketing messages to be shown on interactive billboards and uploaded to YouTube. The goals are to positively influence commuter health and provide information to help them make healthy decisions. Evaluating the program's impact could inform future public health initiatives using social marketing.
![[object Object],[object Object],Dr Rebecca Cooper [email_address]](https://image.slidesharecdn.com/killerslideyourtubeproject-100125130944-phpapp01/85/Your-Tube-Project-1-320.jpg)
![Your Tube - Clear Focused Message ,[object Object],[object Object],[object Object],Travelling east from Westminster, each tube stop represents up to one year of male life expectancy lost at birth (2002-06) Westminster Waterloo Southwark London Bridge Bermondsey Canada Water Canary Wharf North Greenwich Canning Town London Underground Jubilee Line The Jubilee Line of Health Inequality Electoral wards just a few miles apart geographically have life expectancy spans varying by years. For instance, there are eight stops between Westminster and Canning Town on the Jubilee Line – so as one travels east, each stop, on average, marks up a year of shortened lifespan. 1 River Thames 1 Source: Analysis by London Health Observatory using Office for National Statistics data revised for 2002-06. Diagram produced by Department of Health Male Life Expectancy 72.8 (CI 71.1-74.6) Female Life Expectancy 81.4 (CI 79.3-83.6) Male Life Expectancy 78.6 (CI 76.0-81.2) Female Life Expectancy 84.6 (CI 82.5-86.7)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)