5. How do you create the
climate for a thriving
business relationship?
6. 7 WAYS YOU CAN MAKE SURE YOU GET THE
MOST RETURN ON YOUR INVESTMENT
1 Be clear on expectations. Don’t assume anything.
2 Provide samples of past campaigns that were successful. Context is
important. Look through past campaign failures if you understand why
they did or didn’t work.
3 Prepare all the details your copywriter will need to include in the copy. If you
have a Creative Brief to guide the campaign, be sure he or she has a copy.
4 Decide on a production calendar. You’re not your copywriter’s only
client, and this project isn’t your only responsibility.
7. 5 Schedule a meeting with the team who will be working on the campaign—
including your copywriter. Personal connections matter. Let each internal team
member clearly describe their needs and how they see this copy being used.
6 Be explicit about who approves the work. Too many approvers can
create delays and inconsistencies in the copy.
7 Be prompt with your feedback, approvals, and payment. Significant delays
in feedback, approvals, and payment can create unnecessary stress and
diminish the opportunity for future engagements.
8. Working with a freelance
copywriter shouldn’t be
complicated.
10. Do these 7 things:
!
1 Be clear on expectations.
2 Provide samples of past campaigns that were successful.
3 Prepare all the details your copywriter will need to include in
the copy.
4 Decide on a production calendar.
5 Schedule a meeting with the team who will be working on the
campaign—including your copywriter.
6 Be explicit about who approves the work.
7 Be prompt with your feedback, approvals, and payment.
11. BEN STROUP ENTERPRISES
TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
!
GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com
