1. 7 BENEFITS
OF A CONTENT MARKETING
EDITORIAL CALENDAR

2. Don’t rest your content creation
on inspiration.
!
It’s a nice thought, but it’s
not realistic.

3. Editorial calendars focus your
content marketing efforts.

4. Editorial calendars represent
publishing systems—and systems
can be measured, monitored,
and modified over time to create
the outcome(s) you desire.

5. AN EDITORIAL CALENDAR
HELPS YOU:
1 TAKE THE GUESSWORK OUT OF WHAT YOU WILL WRITE.
2 AVOID PLACING TOO MUCH EMPHASIS ON ONE THING INSTEAD OF
PROVIDING A BALANCE ACROSS SEVERAL AREAS OF INFLUENCE.
3 MAKE IT EASIER TO HIRE FREELANCE WRITERS.
4 FOLLOW A PREDETERMINED PLAN AND KNOW THAT YOU’RE MOVING
FORWARD, WHETHER OR NOT IT ACTUALLY FEELS LIKE THAT.
5 ALIGN CORE BUSINESS CYCLES WITH CONTENT THAT WILL SUPPORT
YOUR CLIENT ENGAGEMENT PROCESS.

6. What does this mean for your
brand, business, or cause?

7. Takeaway #1:
!
Keep an editorial calendar that
looks at least three months
ahead.

8. Takeaway #2:
!
Make detailed content plans at
least one month in advance.

9. Takeaway #3:
!
Don’t hire a content marketer or
agency who doesn’t understand
and use editorial calendars.

10. Effective content marketing
is about creating publishing
systems—not waiting on
creative inspiration.

11. BEN STROUP ENTERPRISES
TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
!
GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com