Value Proposition canvas- Customer needs and pains
Business Model Innovation | Lynch
1. Business Model Innovation Lab
Four New Opportunities that require new
Business Models for the Life Science Industry
and Implications for Your Industry
p. 1
2. The 4 Uncontrollable Drivers of Innovation
Competition Customers/
Consumers
Technology Regulation
5. In Pursuit of Breakthrough Innovation
Funding
Breakthrough
Envisioned
Future
Diagnostic
October
Alignment
Opportunities
White Space
October
6. The Case for Breakthrough Innovation
Executing on breakthrough innovation is critical to the long-term
relevance of EMD Millipore to our customers. Breakthrough
innovation will help drive profitable revenue growth above market
rates, making us attractive as an employer and as an investment
and more valuable for our customers
The initiative focused on breakthrough innovation only. Breakthrough
Innovation generally involves new business model.
(Continued focus on actions that sustain the business as well as incremental
innovations remain very important.)
Company-wide alignment around the terminology of innovation is
critical.
11. Future Pull
Together, we
identified 7
Future View
Scenarios that
will change our
world
SR1: R&D spending is
becoming a global
investment regardless
of the funding center
and a negative
balance of trade for
the U.S.
12. So What?
1. If this is our world in 3. And what are the
the future… opportunities for growth
this indicates?
Opportunity 1
Implications
Envisioned Future for our Opportunity 2
business? Opportunity 3
PW
Opportunity 4
IB
2. Then who must we
Opportunity 5
G
be to succeed?
(Envisioned Future)
13. Finding Your New Growth Platforms in the
Sweet Spot
Why What/Where
Executive Leadership Deep Market Exploration
How
Competency Analysis
14. A Proven 5-Phased Innovation Process
1.
Direction
5. 2.
Implementation Discovery
4. 3.
Incubation Invention
15. Kickoff &
Training
Market exploration is a
data intensive journey. Future Pull FileFacts™ &
Mind Mining
Expert Tease™
Focal Areas &
1. Project Plan
Direction
40+
Lab Crawls
5. 2.
Implementation Discovery
Weekly
War Room
Nuggets
TechMax™
4. 3.
Vetted
Incubation Invention
Business Plans
Business
Visions
Nuggetizing™
16. …and you need a process for synthesizing to high
level concepts.
…AHA!
Information Insights Nuggets
“I Wish….”
Testable
Consumer
Nuggets Wishes Concepts
16
17. Finding Your New Growth Platforms in the
Sweet Spot
Why What/Where
Executive Leadership Deep Market Exploration
How
Competency Analysis
19. With well defined and supported business
visions, we begun the process of building
something really new.
Platform 1 Platform 2 Platform 3 Platform 4
Future
New Technology 1
New Technology 2
New Competency 1
New Competency 3
New Competency
Current Current
Today Technologies Competencies
19
20. Breakthrough Innovation Requires New Skills…
so what did we learn along the way?
Innovation Thinking, Culture and Market Discovery and Business
Leadership Invention
1. 4 Drivers of Innovation 1. War Room
2. Innovation Sweet Spot and Corporate 2. War Games
Will
3. “Trend Scouting” / Lab Crawls/ Expertease/
3. Aligning the Organization Tech Max/ Future Foresight
4. 9 Critical Success factors of Innovation
4. Mind Mapping and Connection Making
5. “Designing” an Innovation Team
5. Mind Mining for Insights
6. “Skate to the Puck”
6. Info, Info, Info → INSIGHTS →NUGGETS
7. Open Minded Evaluation (OME)
7. Competency mapping
8. “Championed Teamwork”
8. Opportunity Space and Ownable
9. Dynamic Innovation Organization Whitespace
10. Communication, Communication, 9. Business Model Invention, Concepts,
Communication Visions and Mapping, Platforms
20 10. External Sounding Boards
21. Take Aways
The importance of business model innovation even when
business is good
Finding Your Innovation Sweet Spot
