Benson Hendrix, APR

Albuquerque, New Mexico Area United States

Social Media Manager at University of New Mexico

Public relations and media relations are still two necessary needs for any organization, especially in the current economic client of slashing marketing budgets. A large component of the 21st century communications toolkit is New Media (or as it's also called, Social Media). The ability to communicate a message across a variety of media, new and traditional, in a variety of voices while maintaining your core message is part art, science, technology, voodoo and passion. I work in public relations, media relations and multimedia/new media content creation for the University of New Mexico. In addition to this, I'm one of the university's social media "dudes" (I don't like the idea of evang...