Dan Can is a superhero character created by Torfaen County Borough Council to promote recycling. Dan Can fights villains like Billy Bottle and Candy Carton to get the recycling message across in a fun way for children through comics, recycling trucks, and a website. The campaign has been a success, gaining praise from politicians and inspiring children to encourage their parents to recycle.

1. DAN CAN the Super Recycler

2. Ben Payne Communications Officer Torfaen County Borough Council

3. Meet the characters: Dan Can Billy Bottle Candy Carton/ Queen Green Plastic Bagator Polly Steyrene Battery Acid Bob

5. Creating a superhero: the Heroes

6. Creating a superhero: the Villains

7. Creating a superhero: the Comic Strip

8. Education and Events:

9. New look recycling lorries:

10. New look website:

11. Media coverage: Arnie following Dan on Twitter

12. Tubby the recycling dog:

13. Where’s Dan? Competition:

14. Are you a recycling superhero?: “ Dan Can is a highly visible symbol for recycling in Torfaen. He is a fun character, but he sends out a powerful yet simple message to our residents that, if Dan Can, then we all can.” Former Secretary of State for Wales and Torfaen MP, Paul Murphy “ Dan Can is fab, I’m a recycling superhero like him as I get my parents to recycle as much as possible.” Torfaen school pupil Evan Pearce, aged 6

15. Are you a recycling superhero?: “ Dan Can is a highly visible symbol for recycling in Torfaen. He is a fun character, but he sends out a powerful yet simple message to our residents that, if Dan Can, then we all can.” Former Secretary of State for Wales and Torfaen MP, Paul Murphy “ Dan Can is fab, I’m a recycling superhero like him as I get my parents to recycle as much as possible.” Torfaen school pupil Evan Pearce, aged 6