Social media, news & brand sentiment November 2012

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An overview of the state of play and emerging trends in social media, plus some examples from the last few weeks and years of where they have affected companies' activities, the news agenda and public actions, delivered to YPO Malta November 2012

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Social media, news & brand sentiment November 2012

  1. 1. YPOSocial Media, Brand AUTUMN 2012Sentiment & the News
  2. 2. THE TOM SAWYER EFFECTA communications company forthe 21st Century
  3. 3. COMMUNICATION COGS BRAND / PRODUCT
  4. 4. Local stats - Facebook
  5. 5. Local stats – top Facebook
  6. 6. Local stats – top Twitter
  7. 7. AN EVOLVING UNIVERSEWhat are the trends in socialmedia, marketing andcommunications?
  8. 8. Targeting
  9. 9. Behaviour
  10. 10. Location
  11. 11. Contextual targeting
  12. 12. Pervasiveness
  13. 13. Personalisation
  14. 14. Playfulness
  15. 15. Responsiveness
  16. 16. Rise of the niche
  17. 17. Self-publishing
  18. 18. Curation & sharing
  19. 19. Openness
  20. 20. Collaboration
  21. 21. Quantified Self
  22. 22. Quantified self
  23. 23. Internet of Things
  24. 24. Internet of Things
  25. 25. TWO INTERTWINED WORLDS, ONERESULTHow do social media, the newsagenda and public sentimentinterplay?
  26. 26. News, buzz, action Company actions News Social MediaGeneration Buzz Consumer behaviour
  27. 27. "We dont doadvertisinganymore, we just docool stuff. Its nolonger aboutawareness, we needto become part ofpeoples lives"Nike UK, 2008
  28. 28. Brands as content publishers
  29. 29. Brands as content publishers
  30. 30. Brands as content publishers
  31. 31. Media companiesas content publishers
  32. 32. Social campaigns generate PR
  33. 33. Social campaigns generate PR
  34. 34. Not just B2C
  35. 35. Social media campaigning generates real results
  36. 36. Social media campaigning generates real results
  37. 37. Can backfire…
  38. 38. McDonald’s Stories
  39. 39. Brands as enablers
  40. 40. Brands as enablers
  41. 41. Brands as enablers
  42. 42. Brands as enablers
  43. 43. Brands as enablers
  44. 44. IMPACT ON ITS AUDIENCESHow is all of this affecting whatpeople think and how makedecisions?
  45. 45. 2012 Social Journalist Study
  46. 46. Facebook impressions
  47. 47. Facebook impressions
  48. 48. Facebook impressions
  49. 49. 2012 Nielsen Trust In Advertising Study
  50. 50. Social network breakdown
  51. 51. Survey summary92% of 26,486 people said that consumer recommendations are the most credible form of advertising •Nielsen survey Online social network users were 3 times more likely to trust their peers opinions over advertising when making purchase decisions Jupiter research 84% said they would trust peer reviews over a critic Marketing Sherpa •64% of consumers said they wanted to see user reviews Forrester
  52. 52. Over to you… www.tseffect.co.uk hello@tseffect.co.ukwww.twitter.com/tseffect

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