Personalization is seeing a clearer version of the metrics of activities for every client's visits thus knowing which area needs improvement.

2. In the world of internet
business, personalizati
on is one of the
common methods now
being practiced in order
to target one’s potential
customers. Often times
known as behavioral
targeting, this process
involves customizing
website’s pages
according to user’s
characteristics or
preferences.

3. Moreover, personalization is targeting each individual
visitor of your website in order to meet their needs
effectively and providing fast interaction.
Thus, increasing customer satisfaction and
consequently elicit potential sales.

4. This type of approach has actually been put to use
decades ago where sales are done one-on-one.
This has been proven effective by many sales
agents, direct selling businesses and the like where
personalized service is often times the key
technique in gaining sales. Today, online marketing
is using the same technique in capturing the
desires of their visitors.

5. So how does personalization works in online business?
Collaborative Filtering
Filtering is applied to the information gathered from the different sites,
then select relevant data that is applicable to the e-commerce
experience of an individual or group of visitors.
User Profiling
This is done by collecting the data from various sites and using them
to create a personalized web page.
Data Analysis
This is a tool used to be able to predict the activities or future
interactions in your website.
One big concern with regard to this method is the privacy issue.
Remember that the core approach in personalization is the gathering
and the using of personal information of the person. Hence, it is vital
that the privacy of this information should be kept securely.

6. As such, the Personalization
of Consortium, an
international advocacy
group was organized to
promote and provide
guidelines in one-on-one
marketing practices. This
was founded by the
following, Pricewaterhouse
Coopers, DoubleClick and
American Airlines.

7. They have established ethical information and privacy
management objectives. One example is that
enterprises must inform visitors about the information
being gathered and for what purpose such data will
be used.
As of March 2000 survey, results show that out of
4,500 users, 73% gave positive response saying that
websites retaining their personal information prove to
be helpful. Only 15% were not willing to participate or
provide their personal information online.

8. For more information, visit our site at
http://www.maxymiser.com/resources/behavi
oral-targeting-and-personalization