U of T - Continuing Studies - March 2016
•Transferir como PPTX, PDF•
2 gostaram•783 visualizações
Social Media for the Enterprise Course (University of Toronto Continuing Studies) - LinkedIn overview and personal branding tips and tricks
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (15)
Semelhante a U of T - Continuing Studies - March 2016
Semelhante a U of T - Continuing Studies - March 2016 (20)
Último
Último (20)
U of T - Continuing Studies - March 2016
- 3. S O C I A L M E D I A S T R A T E G I E S F O R T H E E N T E R P R I S E March 10th, 2016 Ben Kelly Senior Enterprise Account Executive, Marketing Solutions
- 4. LinkedIn Agenda Social Media Strategies for the Enterprise o Using LinkedIn across the enterprise to connect employees o How an enterprise can connect with new and existing customers o Personal branding o Profile / Identity o Sharing / Publishing o Connecting o Q&A
- 5. Connect the world’s professionals to make them more productive and successful LinkedIn’s mission
- 6. Members 414M Members per second >2 New Students & Recent College Graduates 40M Growing global network
- 7. Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US USA 124M+ EMEA 132M+ APAC 85M+ LATAM 57M+ Canada 12M+
- 8. Advance my career Stay connected and Informed Work Smarter LinkedIn is the business dashboard for the world’s professionals Over 414 million members in over 200 countries and territories.
- 9. 9
- 10. Our vision Create economic opportunity for every member of the global workforce
- 12. Connecting talent with opportunity at massive scale
- 13. SchoolsCompanies Knowledge SkillsMembers Jobs The Economic Graph 414M+ 4M+ 3M+ 25K+ 17M+ presentations 1M+ long-form posts 270K+ Lynda classes
- 14. Insights about career outcomes of educations worldwide
- 15. 15
- 16. Our Core Lines of Business 16 LinkedIn for the Enterprise
- 17. Connecting the Enterprise 17 Where we are going
- 18. How should I manage my personal brand on LinkedIn?
- 19. Personal mindset = spend time
- 20. Professional mindset = invest time
- 21. Add a professional photo 1 More views with a profile photo than without 14x
- 22. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
- 23. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords
- 24. Detail work experience 4 More profile views than those without 12x
- 25. 5 Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story
- 27. Include Volunteer Experiences & Causes 7 More profile views than those without 6x
- 28. STAY INFORMED Build your professional brand
- 29. Build your knowledge Discover content that matters to you
- 30. Professional Publishing Platform Peers 1MM+ posts/wk in Groups 130k/wk Member Posts Thought Leaders 500+ Influencers News 2MM+ Publishers LinkedIn Pulse Brands 7MM+ Company Pages Company Updates 18MM+ Slideshares Elevate Education 270k+ Lynda classes Professional Publishing Platform
- 31. More engagement with content vs. jobs 7x Content Jobs 31
- 32. Helping you grow and engage your network 32 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
- 33. Publish (Status update) Share your knowledge, perspective, or what you care about with a status update. 8
- 34. Publish (Long Form) Share what you know Jack trends Look at the calendar 8B
- 35. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals ever assembled 35
- 36. GET CONNECTED
- 38. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Notas do Editor
- Just to orient you all to our overall mission as a company. Our true north as an organization is centered on helping professionals (like all of you) to connect with other professional to ultimately make you more productive and more successful - in your current roles, and wherever you choose to take your careers. This is really the first order priority that drives our day to day.
- There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
- And, our membership is global with tens of millions of highly educated and influential professional audiences engaging in content on the platform in every region around the world.
- More specifically, our mission is to help you and the rest of our 380M+ members 1) network and stay connected with their colleagues, 2) stay informed through all the professionally relevant content shared on LinkedIn, and 3) find that next great career opportunity. The opportunity for marketers comes very strongly from the second pillar: as our members seek the knowledge that will help them in their jobs and careers, businesses have a critical role to play in providing information that helps our members achieve their objectives.
- Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce. We want to create a digital profile for every member of the global workforce We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door. We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer. We would also like there to be a digital representation of every skill required to obtain these jobs. And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills. And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
- One manifestation of LinkedIn’s vision is the economic graph - a digital mapping of every major component of the global economy: workers, their skills, companies, their jobs, and institutions that provide training and education The economic graph will reduce the friction for the flow of all forms of capital – real, human, and intellectual. Members >350M (39M students & recent grads) Companies >4M Colleges and Universities >25K Active job listings >3M Jobs and internships for students = >40K
- Millions of members have told us… where they went to school, what they studied What degree they got Their internship And everything they did in their careers after school We have the first and only large-scale dataset exposing the career outcomes of any education, for many decades, from any school in the world The power of this data – for students, colleges, companies, even governments is mesmerizing
- Personal Networks “Spend Time” Info on friends Info on personal interests Entertainment updates Nostalgic, Having fun, Distraction Its hanging out with yuour kids on South Mountain
- Professional Networks “Invest Time” Career info Updates on brands Current affairs Achievement Success Aspiration Findng a school Aspiring
- Your profile is the first thing people see when they look you up on LinkedIn. A great photo and a well-written headline can help you open more doors to opportunity.
- A headline is your personal billboard and tells the world who you are. Boost your profile views by customizing your headline. Here’s how you can write one that clearly sets you apart from your peers.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.
- Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
- Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific. Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
- Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
- Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
- <This slide highlights how LinkedIn has become a publishing platform, by showing the various Channels through which members engage content> And, they’re engaging in a ton of content on LinkedIn. LinkedIn has really become, at the core, the definitive professional publishing platform. A place where members are consuming professional content published on over 7M brand-managed company pages, content shared by over 500 LInkedIn Influencers and 1M publishers, as well as peer to peer sharing through posts to the LinkedIn Feed and Groups. And, with the recent acquisition of Lynda, members are now engaging with professional training content.
- The usage of our platform has dramatically shifted and content now gets 7x more engagement than jobs on LinkedIn. Today, we are the definitive platform for professionals to gain and share content and insights.
- Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.