3. Google My Business
• Make sure you’re signed into the client’s Google
account.
• If you have less than 10 listings, visit
http://www.google.com/business/
7. Google My Business
• If someone owns your listing already, click on the listing’s info and click
“request admin rights.” Otherwise, click “None of these match. Add your
business.” Add info & submit.
9. Google My Business
• Make sure you’re signed into the client’s Google
account.
• If you have 10 or more listings, visit
https://support.google.com/business/answer/
6002002?hl=en&ref_topic=4596653 & click “Get
started adding 10+ locations”
12. Location Extensions
• Keep Google My Business open in a different browser
than the browser you are about to sign into AdWords
using
• Sign into AdWords in second browser
• Click on the “Ad Extensions” tab
• Select “View: Location Extensions” in the lefthand corner,
then “Upgraded” next to that.
• Scroll down, click on the account, campaign, or ad group
tabs depending on which you want to add a location
extension to.
14. Location Extensions
Category 1
Category 2
• Click “+ Filter”. Please read notes below on filtering. Apply filters, then click to
save. Locations will populate over time above the “View: Location Extensions”
drop down.
15. Questions?
Check out my blog post: http://j.mp/Add3GoogleMyBiz
Shoot me an email: mindy@add3.com
Follow me on Twitter: @mindykayla
Notas do Editor
NOTE: As Google’s bot crawls your site, it gathers historical data. In other words, newer websites associated with your listings will need to gather data for you to beat out any competitive listings. Similarly, the more info you include in a listing, the better Google is able to recognize your business and you as an authority, and moves you above other listings in search results. If you don’t add a picture, Google may add one for you, so it’s best to add one yourself. Also, I suggest adding UTM parameters to the homepage URL you submit to each listing; this will enable you to use GA to track users who click on your Google My Business listing, land on your business’ Google My Business page, then click through from their to the homepage.
NOTE: As Google’s bot crawls your site, it gathers historical data. In other words, newer websites associated with your listings will need to gather data for you to beat out any competitive listings. Similarly, the more info you include in a listing, the better Google is able to recognize your business and you as an authority, and moves you above other listings in search results. If you don’t add a picture, Google may add one for you, so it’s best to add one yourself. Also, I suggest adding UTM parameters to the homepage URL you submit to each listing; this will enable you to use GA to track users who click on your Google My Business listing, land on your business’ Google My Business page, then click through from their to the homepage.
NOTE: Choose to filter by “Business name” or “Business category” from the drop down menu. Fill in your business name or category with information that exactly matches the category you’ve chosen and the information listed in Google My Business. For example, if you’d like the address for the business name “Add3” to show up as a location extension, a Google My Business address listing with the name “Add3 LLC” associated with it won’t show up in AdWords if you just enter the criteria “Add3” in the box next to “Business name” in AdWords. Filter further by clicking “+ AND” or “+ OR”. Adding “+ AND” narrows your list of addresses and location extensions for that campaign or ad group, while choosing “+ OR” will expand your list and the extensions that may be displayed. Once you’ve configured location extensions, data will populate over time on the “Ad Extensions” tab under the “View: Location Extensions” drop down.