FGS 2012 - It's the End of the World As We Know It (And I Feel Fine)
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Ben Garney discusses the future of Flash and what Flash developers can do to survive it - and why he's feeling strangely calm about all of it.
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FGS 2012 - It's the End of the World As We Know It (And I Feel Fine)
- 1. It’s The End Of The World As We Know It, And I Feel Fine. By Ben Garney For latest slides & more info, visit http://bengarney.com/ Saturday, March 3, 2012
- 2. Introduction • Who am I? • What’s going on? • Where are we going? Saturday, March 3, 2012
- 3. Hill Valley, 1955 Saturday, March 3, 2012
- 4. GarageGames, 2006 Saturday, March 3, 2012
- 5. Saturday, March 3, 2012
- 6. Recent Events • Adobe drops Flash in mobile browsers. • Financial analyst call in January. • Open sourcing Flex. • Flash Player Roadmap last month. Saturday, March 3, 2012
- 7. Flash in the Market • Flash has a great position. • But right behind it... • Corona, Moai, Unity • Scaleform, Iggy, In-house tech. • HTML5, Emscripten, Swiffy, Gordon Saturday, March 3, 2012
- 8. Erosion Saturday, March 3, 2012
- 9. The Flash Tripod • Tools - Flash Builder, Flash Pro • Runtime - Player, AIR • Platform - SWF, AVM+, APIs Saturday, March 3, 2012
- 10. Declining Assets Saturday, March 3, 2012
- 11. “Declining” Outcomes • Led to GG sale to IAC for ~$50M... • Left and started PushButton Labs... • Torque survived shutdown, still selling! Saturday, March 3, 2012
- 12. “Declining Asset” is a label to help make decisions. Not business reality. Saturday, March 3, 2012
- 13. Back to Adobe... • Writing on the wall. • Long term winner: HTML5 • But Flash still lives.... Saturday, March 3, 2012
- 14. Community Saturday, March 3, 2012
- 15. Tech Communities • Look out for the vocal minority. • The people you hear from are emotionally invested. • Users have a limited perspective. Saturday, March 3, 2012
- 16. Saturday, March 3, 2012
- 17. Reaction • End of the world! • Flash is dead! • Wait, are we talking about our ex-girlfriend, or software? Saturday, March 3, 2012
- 18. Reports Of My Death... Saturday, March 3, 2012
- 19. Adobe’s Outs • Replace Player with HTML5. • Leverage tools to target JS. • And the subtle play... Saturday, March 3, 2012
- 20. Adobe’s Outs • HTML5 is the future. • Open standard. • Public opinion supports it! • Wide deployment. Saturday, March 3, 2012
- 21. Adobe’s Outs • HTML5 is the future? • Vendor friction. • Mixed priorities. • JS is not great for large apps. Saturday, March 3, 2012
- 22. Adobe’s Outs • Take advantage of HTML5 boom. • Take Flash off the agenda... • And let it fly under the radar. Saturday, March 3, 2012
- 23. Flash Outcomes • Could die quietly... • Could maximize revenue in mid-term... • Could allow a renaissance. Saturday, March 3, 2012
- 24. Future Proofing Saturday, March 3, 2012
- 25. Build it, and they will come. Saturday, March 3, 2012
- 26. Diversify. Saturday, March 3, 2012
- 27. Platforms Die. Saturday, March 3, 2012
- 28. (And I Feel Fine.) Saturday, March 3, 2012
- 29. Saturday, March 3, 2012
- 30. Saturday, March 3, 2012
- 31. Saturday, March 3, 2012
- 32. Conclusion Saturday, March 3, 2012
- 33. Conclusion • Flash is a “declining asset”... • (Whatever that means.) • Leverage Flash as long as you can! • Your skillsets are not... • Future proof yourself. Saturday, March 3, 2012
- 34. Conclusion • Thanks for coming! • http://bengarney.com • @bengarney • Questions? Saturday, March 3, 2012