This was a presentation developed by myself and Carter Reed to pitch the Halifax County Industrial Development Authority on a redesign of the education materials they share with clients to present the face of the County's innovative education programs.

1. IDA Project
Halifax Education Project

2. The Job as Described to us...
• From soup to nuts, what Halifax does in it’s
education system
• Give it personality
• Make something that will stay on top of the pile
• Make it creative, dynamic, and honest
• From Mike “Accurate, truthful, and exciting”
• From Jeff “ EVERY community has great
schools, water, people... show me something
different!

3. Our Analysis of Existing Materials

4. Our Analysis of Existing Materials
Flat
Typical
Not Unique
Common
Ordered
Boring

5. Our Analysis of Existing Materials
Flat
Typical
Not Unique
Common
Ordered
Boring

6. Our Analysis of Existing Materials

7. Our Analysis of Existing Materials

8. The Challenge...
How to cover the bases
without being basic.
Well thought-out without
being well-trodden.

9. The Plan... To tell that story through rich images and content
Dynamic Design
open layouts, no boxed images, fluid organization of information
Dynamic Imagery
Not stock Photography
Shots Composed for effect
Technically optimized images

10. The Plan... To tell that story through rich images and content
We Aim to do this in two ways:
Dynamic Design
open layouts, no boxed images, fluid organization of information
Dynamic Imagery
Not stock Photography
Shots Composed for effect
Technically optimized images

11. We will make the book physically and visually
The Plan... dynamic using the following techniques:

12. We will make the book physically and visually
The Plan... dynamic using the following techniques:
No boxed images

13. We will make the book physically and visually
The Plan... dynamic using the following techniques:
Gradients and
fade-to-transparent
images

14. We will make the book physically and visually
The Plan... dynamic using the following techniques:
Invisible grids for dynamic, but ordered layouts

15. We will make the book physically and visually
The Plan... dynamic using the following techniques:
Exciting text treatments including vertical
and non-linear orientations, logo effects, and
dynamic scaling to order information

16. We will make the book physically and visually
The Plan... dynamic using the following techniques:
Exciting text treatments including vertical
and non-linear orientations, logo effects, and
dynamic scaling to order information

17. The Plan...
Quirky,
interesting
images

18. The Story
We will make a booklet thematically
creative and dynamic by telling
the story of our community through
unique words and pictures.
These are not stock photos

19. Visual Response

20. The Story of Halifax Community

21. The Story of Halifax Community
From all our research stories a Theme Emerges,
and that is that “Halifax Surprises.”
We don’t want to be so literal as to be a greeting card,
or kitschy item, rather...

22. The Story of Halifax Community
From all our research stories a Theme Emerges,
and that is that “Halifax Surprises.”
We don’t want to be so literal as to be a greeting card,
or kitschy item, rather...
Halifax is not what you expect, there
is more here beneath the surface, and
in some cases, it astounds us.

23. Our Aim is to tell that story through rich and visually interesting images

24. Our Aim is to tell that story through rich and visually interesting images
High-Tech Components in many shots
including laptops, smart phones, etc.
(as per client request, show kids and classes with technology)

25. Our Aim is to tell that story through rich and visually interesting images
High-Tech Components in many shots
including laptops, smart phones, etc.
(as per client request, show kids and classes with technology)
Staged anchor images for sections
complemented by standard images typical of
expectation, but appearing candid.

26. Our Aim is to tell that story through rich and visually interesting images
High-Tech Components in many shots
including laptops, smart phones, etc.
(as per client request, show kids and classes with technology)
Staged anchor images for sections
complemented by standard images typical of
expectation, but appearing candid.
Mock ads convey the local flavor.

27. Our Aim is to tell that story through rich and visually interesting images
High-Tech Components in many shots
including laptops, smart phones, etc.
(as per client request, show kids and classes with technology)
Staged anchor images for sections
complemented by standard images typical of
expectation, but appearing candid.
Mock ads convey the local flavor.
Surprising juxtapositions - elementary mixing with
high school

28. The Story of Halifax Community
We are considering two options for ordering the book’s
content as we address the range of educational
activity:
A dynamic, open “Cloud of information” pertaining
to 21st Century Learning Principles afoot in Halifax
county school systems - innovation, collaboration,
analytic ability, complex problem-solving, creativity.
-Each principle is a section and the section covers all
educational opportunities pertinent to the principle
from K-12 and beyond
A linear progression from elementary to primary, middle,
and high followed by secondary options and the business
of Art & Design program.
- 21st Century learning principles as well as more general
information about the academic level(s) are detailed in
each section.

29. The Story of Halifax County
Content Hit List Includes:
• All levels of school, new school’s for K-12
• Arts in the Area, resources such as the Prizery, Bruce St., and HEC
• Business of Art & Design, through the HEC
• DUAL ENROLLMENT (highest in country)
• Private Schools (2 or 3 in area)
• STEM Center
• Equestrian Center
• Student Teacher Cadet Program...
• Prizery (skype childcasts, international programming)
• Motorsports Academy

30. Our Solution
So our solution is multipart...
Take One from Column A and One from Column B
Traditional Dynamic
Linear Graphics
Layout
Innovated Dynamic
Organic Quirky
Layout Graphics

31. Our Solution... Examples of Direction
Guinness Beer
Commercial
Intel Commercial

32. Your Response?