David Benardo Portfolio

“People read what interests them.
Sometimes it’s an ad.”
– Howard Gossage

PeopleSoft - 198% response.
Oracle/PeopleSoft (Enterprise Software) staged
an exclusive 2-day event known as the Summit
at Blackhawk.
Hand-delivered to 100+ CEOs, each of these boxed
invitations included a note personally signed by
PeopleSoft's CEO. 99% responded with "Yes, I'll
be there!"
Plus, everyone who attended brought along a
decision-maker colleague. And that's how you get
a 198% response.

David Benardo 843-742-1300

Are We There Yet?
Myrtle Beach really is a fun place to visit. Otherwise
known as the Golf Mecca of America, everyone drives
golf carts — on the course and to the store.

"I Can't Wait! Myrtle Beach"
Tourism — Campaign (1 of 7)


Yum! Meet the Hippo.
I get hungry just looking at this logo.
Nacho Hippo is the newest, hottest watering hole
along South Carolina's 60 miles of coastline known
as the Grand Strand.
My work on this included the concept and name,
logomark design, signage, social marketing, print
advertising, menu design and radio.
Home of Hippo-Rita, the $3 Margarita. Stop by.


AAF: 2008 Addy Awards
This was really fun.
Back to the stylish, sexy sixties, when "Mad Men"
was only 2 months old.
My work included the concept and theme, which was
extended into print, outdoor, online, direct, word of
mouth viral, event design/direction/production,
multimedia design, and a 24-page Winners Book.


Electronic Arts: Self-Mailer
Direct response should be interactive.
Case in point: I designed and produced this playful
origami-styled piece for EA.
We got a whopping 25% response rate, 3x better than
EA ever saw before, and came in *under* budget.
<wiping brow> hey! You're welcome.


Ok, so who doesn't want to Vanquish the Dragon?
MagiQuest: it’s the ultimate destination for family fun,
the world's largest live action game.
Each year millions of vacationers drive out to
the beach, frequently with offspring in the back seat.
This outdoor campaign was designed to excite kids,
speciﬁcally to get them to nag their parents to visit
MagiQuest.

Out of Home Campaign
(1 of 3)


Myrtle, the world's ﬁrst tweeting golf ball.
@MyrtleGolfBall (30K+ fans) began her life on Twitter
as a key component of a larger social media campaign
for the 25th World Amateur Championship Golf
Tournament, an annual event in Myrtle Beach that
draws thousands.
I created the graphic and produced the campaign.
(See video for more.)


AAF Addy2008: Meet the Competition.
Here's one of my viral components of a larger
word of mouth campaign.
Prior to the awards show, local agency creatives
were delighted and shocked to ﬁnd stickers on rear
view mirrors; messages appeared mysteriously on
water coolers etc. All designed to rev up competition
(and event attendance.)
It was a sellout, standing room only.


2010 Shorty Award: *Best in Advertising*
Frank is my alter-ego, a 1963-time-warped ad man
with 40,000+ following us on Twitter.
Check out the video.
And while you're at it, why not follow @FrankAdman
too? www.twitter.com/frankadman.


Bad things do happen to good computers.
Back in the 90s, 96% of Mac back ups occurred
with Retrospect (from Dantz Development.) But PC
users had never even heard of it.
With ﬁrst ever Windows versions ready to launch,
I creative-directed and designed the rebranding of
the entire product line - from a new logomark to
product packaging, print ads, collateral, website
and exhibit design.
Happily, Dantz was acquired soon after by a
bigger ﬁsh. Goal accomplished.


Pinkerton South is a brand consultancy.
www.pinkertonsouth.com
I'm currently partner and creative director.
Love it here, but, truth be told, I'd rather be working
*in* a creative business than *on* one.
Why? So I can get back to what I do best.
I'm all about ﬁnding innovative ways to help clients
remain vivid, to elevate their messages above the
white noise.


Meet your new neighbor.
Fireﬂy Cove at Lake Lure: Remember Dirty Dancing?
This is exactly where Baby went to summer camp.
www.FireﬂyCoveNC.com
Real Estate/Community – Campaign
(1 of 3) — including print, online ads.


Time is no object.
Not that long ago, late fees were the bane of our
existence. Netﬂix offered an attractive option.
Due date? Forgetaboutit.
— San Francisco Addy Award Winner (Trash)


Catch & Release at HomeWaters
This oversized collateral card deck was part of my
naming and brand development for what the
NYTimes called "...the most elite ﬂy ﬁshing club
in North America." (www.homewatersclub.com)
It's true. If you can afford membership in
HomeWaters, you're probably *not* reviewing
portfolios right now.


Fly home to Savanna Lakes.
Being a native son of California, I can't get over how
elegant and exotic these Carolina birds are. I designed
and illustrated this logomark, extended it to stationery,
collateral, print ads, and direct response.
— click here for more logos


Marina Inn Resort
My logomark design, extended to stationery, newsletter,
collateral, outdoor on the Inn's tower and just about
everything you might imagine.
In case you're wondering, Grande is way grander than
just plain Grand.
— click here for more logos


Loving the Life: Great Camps of the Smokies.
Naming and brand design for these lush Great Camps
communities, including their 4 logomarks with each
identity extended into stationery, print advertising,
direct response, and collateral.
I even used some of my own photography here,
along with illustrations by the great wildlife illustrator
Dugald Stermer.
Country roads, take me home... to the mountains of
North Carolina.


Hard Rock Theme Park - Commemorative Poster
An award-winning tribute to the world's ﬁrst Led
Zeppelin hard-core coaster... and the theme park that
created it.
Like the Hindenburg, it was a dream destined to crash
and burn. Who knew?
Take dramamine. Then full screen it and experience
the ride at http://ow.ly/3X2We.
Not for the faint of heart.
— click here for a larger version


David Benardo – Creative
david@pinkertonsouth.com
Portfolio http://bit.ly/benardoportfolio
Resume www.creativehotlist.com/dbenardo
LinkedIn www.linkedin.com/in/davidbenardo
Twitter www.twitter.com/benardo
Facebook www.facebook.com/DavidBenardo
www.pinkertonsouth.com


David Benardo Portfolio

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