Michael Boland Local Social

1. You May Tweet The Bride
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3. Producing local content
1. User driven 2. Geotagging API 3. Real-time location
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4. Consuming local content
Valuable context for
local conversations
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5. Social Integrations on AT&Ti Properties
Share Content via Social Networks Facebook Connect Integration
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9. Twitter & Local Mashups: Superpages
Direct message @SP411 on Twitter with local search query
(listings, weather, movies, directions.)
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10. Twitter & Local Mashups: Calgary.com
Local search results returned with traditional listings and
most recent related tweets.
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11. Twitter & Local Mashups: iAte
Indexes food & restaurant mentions on Twitter.
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12. Social Media Use Among “INC. 500”
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13. Use of Traditional vs. Digital Media
Varies Widely by Age of Business
Use of Print Yellow Pages vs. Twitter
(by Age of Business)
Twitter: Overall 9%
Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).
Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). 13
Methodology: Online. Co-sponsor: ConStat.
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14. Attitudes Towards Social Media
SMBs that Intend to Use a Page
On a Social Site in Next 12 Months
Overall average @ 32%
Note: Scale begins at 10%.
Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).
Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302).
Methodology: Online. Co-sponsor: ConStat.
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