In 2008, the organization held about one event per week including professional development classes, free classes, brown bag lunches and seminars, workshops, webinars, and 47 of 51 events met or exceeded attendance goals. The document also provides tips for promoting brands through social media including engaging communities, offering value to audiences, being compelling and not self-focused, targeting retweets from 2-6pm Wednesday through Friday, and following best practices for retweetable tweets.

5. How will you slice your pie? Pure promotion On topic Engage the community Personal topics

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