A presentation from the Southwest Indiana Network of Communicators detailing social media and its uses by communicators.

1. Making Connections through Social Media
January 26, 2012

2. Presenters
Greg Waite
Regional Chief Development Officer, American Red Cross, EVV.-Wabash Valley Region
Pam Hight
Public relations and advertising consultant
Ben Luttrull
Social Media and Community Manager, Come Recommended

3. Social Media By The Numbers
•Over 800 million active users
•More than 50% of active users log on to Facebook every day.
•Average users has 130 friends
•Average user is connected to 80 community pages, groups and events
•More than 350 million users currently access Facebook through their
mobile device

4. Social Media By The Numbers
•9.3 billion hours globally are spent on Facebook in a month.
•1,851,000 status updates entered every 20 minutes
•More than 350 million users currently access Facebook through their
mobile device
•Facebook predicts 1 billion users by August 2012

5. •Twitter has more than 100 million monthly global
actives
•Twitter.com has more than 400 million monthly unique
visitors, according to Google Analytics
•50% log on every day
•55% on mobile
•1Billion Tweets every 5 days

6. Who is on Twitter?
•Every team in the NFL is on Twitter and more than 50% of
NFL players
•75% of NBA players
•82% of the US Congress and 85% of US Senators
•87% of the Billboard Top 100 Musicians of 2010
•93% of Food Network chefs
•100% of the top 50 Nielsen-rated TV shows

7. •119 million users worldwide
•41.5 million are women
•58.5 million are men
•Over 40% of the members is a
Manager, Director, Owner, Chief Officer or Vice
President
•The most represented industries are hi-tech
(17%), finance (14%) and manufacturing (10%), while
sales (12%), academics (10%), administrative (10%)
are the most common job functions.

8. 20 Million Users 10 Million Users

9. This is what I had to eat
I need to eat
I am good at eating
This is where I eat
Let's all eat together
Look at me eating
Thanks to Jeff Bullas for the analogy idea.

10. Have a Plan
The reason why all businesses need to have a social
media plan/strategy is because it prevents any
misunderstandings and emphasizes why social media is
relevant to your business’ overall goals
1. Goal and objectives
2. Research
3. Contacts and content
4. Join the conversation
5. Relationships
6. Measure results

11. Have a policy
Smart businesses have social media policies which
govern the actions of employees in social media –
whether on behalf of the company or while on their own
time
1. Who is to speak on behalf of the company
2. Who has the authority to open SM accounts
3. Set boundaries for personal content
4. How much do employees talk about company
5. What is off limits
6. Professionalism and respect for others

12. Listen to the conversation
Listen, learn, engage, act
and measure. Listening is
only the first step — you
need to take action on what
you discover.
•Google Reader
•Twitter
•Facebook Search
•Google Alerts
•Youropenbook.org
•Several more available

13. Facebook started 8 years ago as
a communication tool to connect
college students. Since
then, membership has
skyrocketed:
2005 - 5.5 million users
2006 - 12 million users
2009 - 350 million users
2010 - 500 million users
Today, Facebook is social
networking site powerhouse that
connects, informs and engages
millions
(individuals, organizations &
businesses) with a click of the
mouse.

14. QUESTIONS TO ASK YOURSELF:
ARE YOU THE ONE MAKING THIS STATEMENT?
IF NOT, WHY AREN'T YOU?
WHAT DOES THIS MEAN TO MY BUSINESS?
WHY SHOULD I CARE? HOW WILL IT BENEFIT ME?

15. Double-click to enter title
Double-click to enter
text

16. WHAT'S YOUR
FACEBOOK "NICHE"
FRIEND PAGE - INDIVIDUAL PERSON
FAN PAGE -
PERSONALITY/ORGANIZATION
BUSINESS PAGE - FOR PROFIT BUSINESS
GROUP PAGE - GROUP/ORGANIZATION

17. Double-click to enter title
Double-click to enter
text

18. Engage Your Audience & Start
a Conversation with them
Facebook Goals:
1. Inform about mission
2. Enlighten about work
3. Educate & Prepare
3. Engage Volunteers
4. Encourage Donations
Priority: Engage our
Online Community just
as we engage our
physical community.
Evansville Red Cross

19. Next Steps to joining the
Online Social Community
1. Determine what your business
demographic/niche is?
2. Identify if they are part of the
growing social community?
3. If so, what avenue would be
the best to connect with them?
4. Do you have the time & talents
to devote or should you
outsource?

21. By The Numbers
•More than 135 million users
in 200+ countries
•More than 2 million
company pages
•Executives from all Fortune
500 companies are members
•75 of Fortune 100
companies use LinkedIn as
part of hiring solutions

22. PERSONAL USE
vs.
PROFESSIONAL USE

23. Your LinkedIn Profile
•Professional identity
•Gives room for expansion
•Apps are your friend
•The new resume?

24. What do I do with this?
•Connect with peers, media and industry experts
•Research companies and connect with potential
partners
•Join groups and learn/engage in discussion
•Career advancement
•Network!

25. WARNING

26. Using LinkedIn for your Business

27. Why recruit on SM?
•9 million recent college
graduates
•86% of companies use
SM to recruit talent
•Referrals 10x more likely
to be hired

28. What you can do
•Set up your company
LinkedIn page
•Post jobs
•Start looking for potential
candidates

29. Twitter
Online social networking service
that enables its users to send and
read text-based posts of up to 140
characters, known as "tweets"

30. Who is on Twitter
Users: Visitors:
45.4% are Male 39% are Male
54.6% are Female 61% are Female
41.5% are 18-29 years old 24% are 25-34 years old
42.5% are 30-29 years old 48% are 35-54 years old

31. A few things you need to know
Every Twitter name starts with @ (@pshight)
Hashtag # symbol is used to mark keywords or topics
in a Tweet. It was created organically by Twitter users.
Retweet: A Tweet by another user, forwarded to you
by someone you follow. Often used to spread news or
share valuable findings on Twitter. (RT)

32. How to build followers
Who to Follow can be found in the Discover tab. Here, you
should see a few recommendations of accounts they think
you might find interesting. These are based on the types
of accounts you’re already following and who those people
follow.
Look to see who others are following
Who is following your competition
Check Twello and other services for twitter users in your
market

33. Why you should be on Twitter
If you want to be a part of the conversation you have to
have presence in Social Media.

34. The conversation is happening even if you
aren't a part of it.

36. How do you join the conversation?
Start by listening.

37. Monitor conversation
•Twilert
•Hootsuite
•Tweetdeck
•Seesmic
•Twendz
•Twitter Search
•Monitter
•Kurrently

38. •Have a plan on how to respond
•Who is going to respond
•Respond quickly and honestly
•Get in front of issues before they get too big
•Build loyal customers who love your
company and brand because you talked to
them!

39. Finally….
•Have goals and objectives
•Create tactics to meet goals
•Measure and monitor
•Refine, modify and repeat
•Be prepared to experiment and be
creative to see what works

40. Follow us!
@evvredcross
@pamhight
@benluttrull
@borshoff