2. Goals and outcomes
Why are you using social media for your volunteer program?
What do you hope to gain?
How will you know if you’re successful?
Social media is a means
to an end. It’s not the
end goal.
3. Are your goals smart?
Specific
We want to have 3,000 Facebook post shares total
Measureable
We’ll use Facebook insights to track on a monthly basis
Achievable
Last year, we had 2,500 and this year and 2,000 the year before, so this year: the goal should be
achievable.
Relevant
This will help us achieve the overall communications goal (outlined in our strategic plan) of having
more individuals talking about our organization
Timely
We want to reach our goal by the end o the year
11. Demographics
Demographics of organization’s social networks
Facebook: insights & graph search
Twitter: free reports www.simplymeasured.com
12. 4 easy guidelines
Strategy
Cross promotion
Stick to the plan – make changes when necessary (and when in alignment with
strategy)
Approach/voice (friend, informer, reference)
13. Recruiting
Where to post volunteer opportunities?
What type of content?/How to post?
Website
Blog
Facebook
Twitter
Pinterest
Other
social
media
sites
FirstLink
volunteer
website
Volunteer-
match
.com
14.
15.
16.
17.
18. Recognition
Social media is meant to be social
Include volunteer recognition on organization’s social platforms = perfect outlet!
19.
20.
21. Retaining
Tap into volunteer’s motives: why do they volunteer? Are they happy with their
“job”?
Tell volunteers what to expect (job descriptions): transparency
Make volunteering convenient
Make volunteering fun
Show appreciation
Get to know them
Contact non-recurring volunteers
22. Discussion
Tell how you’ve used social media to either recruit, recognize, or retain volunteers
How do you know if it’s been successful?
How will today change how you use social media for your volunteer program?
