1. T-Shirt Designs
Rebekah Asquith

2. Mood board of designs you like

3. Idea Generation

4. Mood board of chosen idea

5. Proposal
Dimensions
2400 by 3200 pixels, there is a template available on redbubble.com
Content
I am planning to produce a t-shirt with a theme of Made In Chelsea. This is because, I know a lot about the TV show and can
therefore produce a shirt that will appeal to fans of the show. There are less than 15 designs that relate slightly to Made In Chelsea
so there is definitely a gap in the market for my design. The idea of the t-shirt will be centred around the Chelsea lifestyle and the
characters of the show. I will make a t-shirt with a quote of the show ‘Take me to Chelsea, please.’ I will merge the image and the
quote into each other to make the t-shirt.
Export Format
PNG file
Advantages; Compatible with redbubble.com, can save transparency and lowered
opacity
Disadvantages; Larger file size than a JPEG for example
Audience Profile
Age: Fans of the show so mostly teenagers and people in their early 20s. At this age people are generally students or just beginning in a career
and so they will be of the lower classes C2DE.
Gender: Gender is not specific but I imagine that a large part of the audience will be female rather than male because that is stereotypically and
traditionally the preferred audience of reality television. The t-shirts will be unisex.
Hobbies: Hobbies will obviously include watching the show and other shows like it, they will most likely be fans. The audience will enjoy fashion
and take care and pride in choosing what they wear.
Geodemographic: Most likely to be British seeing as the show is British, however, show is also broadcast in the USA, so could be American.
Psychographic: They are most likely emulator/wanna be because they watch these achievers on the show and want to be them. They also could
most likely be belongers if they are students, young and social; they like to be with their friends.

6. Proposal
Deadline
All designs need to be uploaded by
16:20 on Wednesday 15/05/13
Monday Tuesday Wednesday
Planning: Mood boards,
idea generation, proposal
etc.
Decide on final idea for
final product
Production begins
Finish production
Contingency time
Schedule

7. Digital Flat Plan
DIAMONDS. SWEETS. TEES.
MUSIC
Take me to Chelsea, please
Take me to Chelsea,
please
Take me to Chelsea, please