SlideShare uma empresa Scribd logo
1 de 7
Behavioral Targeting by Yahoo! ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Benefits for Yahoo! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits for our Customers ,[object Object],[object Object],[object Object],[object Object]
Behavioral Targeting versus Contextual Advertising ,[object Object],[object Object],[object Object],[object Object]
Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yahoo! Acquisitions YAHOO! Zimbra:  open source email provider del.icio.us  popular bookmarks eGroups.com email list Management website (now part of Yahoo! groups) MyBlogLog Blog/Pictures Flickr picture website oneSearch -  Yahoo! Shopping- Yahoo! Autos- Yahoo! Real Estate - Yahoo! Travel Yahoo! Domains- Yahoo! Web Hosting- Yahoo! Merchant Solutions- Yahoo! Business Email

Mais conteúdo relacionado

Semelhante a Behavioural Targeting By Yahoo! Group A

Targeted Advertisements & Privacy
Targeted Advertisements & Privacy Targeted Advertisements & Privacy
Targeted Advertisements & Privacy Afnan Rjoub
 
Informed Individual description
Informed Individual descriptionInformed Individual description
Informed Individual descriptionØystein Jakobsen
 
Informed Individual
Informed IndividualInformed Individual
Informed IndividualRune Forberg
 
What is Digital Marketing?
What is Digital Marketing?What is Digital Marketing?
What is Digital Marketing?Holly Dunbar
 
Behavioral Targeting
Behavioral TargetingBehavioral Targeting
Behavioral TargetingChris Olson
 
How To Get Started On Individualized Marketing
How To Get Started On Individualized MarketingHow To Get Started On Individualized Marketing
How To Get Started On Individualized MarketingOgilvyOne Worldwide
 
Segmentation Targeting Positioning & Online Tools
Segmentation Targeting Positioning & Online ToolsSegmentation Targeting Positioning & Online Tools
Segmentation Targeting Positioning & Online ToolsPriyanka Gautam
 
Behavioural Targeting
Behavioural TargetingBehavioural Targeting
Behavioural TargetingJose Llinares
 
Fernando Bermejo: Mapping Online Advertising, From Anxiety to Method
Fernando Bermejo: Mapping Online Advertising, From Anxiety to MethodFernando Bermejo: Mapping Online Advertising, From Anxiety to Method
Fernando Bermejo: Mapping Online Advertising, From Anxiety to MethodNiemanLab
 
Social Media Breakfast Syracuse: Social Media Strategy for Business
Social Media Breakfast Syracuse: Social Media Strategy for Business Social Media Breakfast Syracuse: Social Media Strategy for Business
Social Media Breakfast Syracuse: Social Media Strategy for Business Sara Katherine
 
Reaching the Active Consumer through Experiential Online Media, Alan Cole
Reaching the Active Consumer through Experiential Online Media,  Alan ColeReaching the Active Consumer through Experiential Online Media,  Alan Cole
Reaching the Active Consumer through Experiential Online Media, Alan ColeOnline Marketing Summit
 
Social media in advertising & marketing
Social media in advertising & marketingSocial media in advertising & marketing
Social media in advertising & marketingbrandoj
 
Social media in advertising & marketing
Social media in advertising & marketingSocial media in advertising & marketing
Social media in advertising & marketingwidemand
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...Manoj Pallai
 

Semelhante a Behavioural Targeting By Yahoo! Group A (20)

Targeted Advertisements & Privacy
Targeted Advertisements & Privacy Targeted Advertisements & Privacy
Targeted Advertisements & Privacy
 
Native advertising
Native advertisingNative advertising
Native advertising
 
Digital workshop
Digital workshopDigital workshop
Digital workshop
 
Informed Individual description
Informed Individual descriptionInformed Individual description
Informed Individual description
 
Informed Individual
Informed IndividualInformed Individual
Informed Individual
 
What is Digital Marketing?
What is Digital Marketing?What is Digital Marketing?
What is Digital Marketing?
 
Behavioral Targeting
Behavioral TargetingBehavioral Targeting
Behavioral Targeting
 
How To Get Started On Individualized Marketing
How To Get Started On Individualized MarketingHow To Get Started On Individualized Marketing
How To Get Started On Individualized Marketing
 
Segmentation Targeting Positioning & Online Tools
Segmentation Targeting Positioning & Online ToolsSegmentation Targeting Positioning & Online Tools
Segmentation Targeting Positioning & Online Tools
 
Behavioural Targeting
Behavioural TargetingBehavioural Targeting
Behavioural Targeting
 
Fernando Bermejo: Mapping Online Advertising, From Anxiety to Method
Fernando Bermejo: Mapping Online Advertising, From Anxiety to MethodFernando Bermejo: Mapping Online Advertising, From Anxiety to Method
Fernando Bermejo: Mapping Online Advertising, From Anxiety to Method
 
Social Media Breakfast Syracuse: Social Media Strategy for Business
Social Media Breakfast Syracuse: Social Media Strategy for Business Social Media Breakfast Syracuse: Social Media Strategy for Business
Social Media Breakfast Syracuse: Social Media Strategy for Business
 
Reaching the Active Consumer through Experiential Online Media, Alan Cole
Reaching the Active Consumer through Experiential Online Media,  Alan ColeReaching the Active Consumer through Experiential Online Media,  Alan Cole
Reaching the Active Consumer through Experiential Online Media, Alan Cole
 
Privacy Controversy
Privacy ControversyPrivacy Controversy
Privacy Controversy
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Social media in advertising & marketing
Social media in advertising & marketingSocial media in advertising & marketing
Social media in advertising & marketing
 
Social media in advertising & marketing
Social media in advertising & marketingSocial media in advertising & marketing
Social media in advertising & marketing
 
Christi Olson - Advanced Search Summit Napa 2021
Christi Olson - Advanced Search Summit Napa 2021Christi Olson - Advanced Search Summit Napa 2021
Christi Olson - Advanced Search Summit Napa 2021
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...
 

Último

(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...ranjana rawat
 
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...ranjana rawat
 
Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...
Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...
Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...Pooja Nehwal
 
The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdfThe Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdfGale Pooley
 
The Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdfThe Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdfGale Pooley
 
Instant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School SpiritInstant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School Spiritegoetzinger
 
The Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfThe Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfGale Pooley
 
03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptxFinTech Belgium
 
WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure service
WhatsApp 📞 Call : 9892124323  ✅Call Girls In Chembur ( Mumbai ) secure serviceWhatsApp 📞 Call : 9892124323  ✅Call Girls In Chembur ( Mumbai ) secure service
WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure servicePooja Nehwal
 
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfThe Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfGale Pooley
 
The Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdfThe Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdfGale Pooley
 
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptxFinTech Belgium
 
The Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfThe Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfGale Pooley
 
Dividend Policy and Dividend Decision Theories.pptx
Dividend Policy and Dividend Decision Theories.pptxDividend Policy and Dividend Decision Theories.pptx
Dividend Policy and Dividend Decision Theories.pptxanshikagoel52
 
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...Call Girls in Nagpur High Profile
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdfAdnet Communications
 
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...ssifa0344
 
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi
 

Último (20)

(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANIKA) Budhwar Peth Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
 
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
 
(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
 
Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...
Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...
Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...
 
The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdfThe Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdf
 
The Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdfThe Economic History of the U.S. Lecture 25.pdf
The Economic History of the U.S. Lecture 25.pdf
 
Instant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School SpiritInstant Issue Debit Cards - High School Spirit
Instant Issue Debit Cards - High School Spirit
 
The Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfThe Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdf
 
03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx
 
WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure service
WhatsApp 📞 Call : 9892124323  ✅Call Girls In Chembur ( Mumbai ) secure serviceWhatsApp 📞 Call : 9892124323  ✅Call Girls In Chembur ( Mumbai ) secure service
WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure service
 
Commercial Bank Economic Capsule - April 2024
Commercial Bank Economic Capsule - April 2024Commercial Bank Economic Capsule - April 2024
Commercial Bank Economic Capsule - April 2024
 
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfThe Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdf
 
The Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdfThe Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdf
 
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
 
The Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfThe Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdf
 
Dividend Policy and Dividend Decision Theories.pptx
Dividend Policy and Dividend Decision Theories.pptxDividend Policy and Dividend Decision Theories.pptx
Dividend Policy and Dividend Decision Theories.pptx
 
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
 
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
 
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
 

Behavioural Targeting By Yahoo! Group A

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Yahoo! Acquisitions YAHOO! Zimbra: open source email provider del.icio.us popular bookmarks eGroups.com email list Management website (now part of Yahoo! groups) MyBlogLog Blog/Pictures Flickr picture website oneSearch - Yahoo! Shopping- Yahoo! Autos- Yahoo! Real Estate - Yahoo! Travel Yahoo! Domains- Yahoo! Web Hosting- Yahoo! Merchant Solutions- Yahoo! Business Email