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GE Live Investor Communication Platform Case Study

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This case study shows how Beeby Clark+Meyler created a live, real time communication platform to help GE communicate their story in a better way than a simple earnings call.

Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media.

We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales.

For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950

Visit: BeebyClarkMeyler.com
Follow: @gobcm

Publicada em: Negócios, Tecnologia
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GE Live Investor Communication Platform Case Study

  1. 1. GE Live Broadcast:! Investment News!
  2. 2. BeebyClarkMeyler.com | @GoBCM! •  •  •  GE CEO Jeff Immelt wanted a more effective way to communicate directly with the investment community about GE’s performance. " GE was looking for a better way to communicate their story than a simple earnings call. " The goals: " •  •  •  Communicate GE vision, goals and objectives for the upcoming year" Highlight earnings insights from the previous fiscal year" Solicit feedback and respond in real time to investment professionals and investors"
  3. 3. BeebyClarkMeyler.com | @GoBCM! A live, real time communication platform to stream video with audience interaction capabilities ! •  Leverage the communications platform to solicit questions from investors and respond to these questions via the live video stream"
  4. 4. BeebyClarkMeyler.com | @GoBCM! •  " The live communication platform was promoted to global investors using display media ads via prominent placements across major content publishers."
  5. 5. BeebyClarkMeyler.com | @GoBCM! •  •  Over 600K simultaneous viewers tuned in to watch the live telecast of GE CEO discussing earnings and outlook for the next fiscal year." The average view time was 4.1 minutes, with 11% of viewers continuing to watch beyond the 20 min mark indicating a highly engaged audience." ! Engagement Metrics:! •  •  Over 4K questions were submitted by viewers during the hour long event. Several were addressed in real time and others were assembled and answered following the event and posted online." More than 20% of attendees interacted with the live GE player by submitting a question, commenting, or sharing."
  6. 6. BeebyClarkMeyler.com | @GoBCM! Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. " We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. " For more information, contact Stuart Meyler, Principal" smeyler@beebyclarkmeyler.com, 203.653.7950" ! Visit: BeebyClarkMeyler.com! Follow: @gobcm"

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