1. Advertising

2. Brand History Coca-Cola started out selling 9 drinks per day, which
has increased to the current 1.4 billion sold daily.
The Coca-Cola brand has expanded to include over
2,800 different beverages.
1886- first Coca-Cola drinks were made
1916- patented a unique contour bottle
1923- introduced the first 6-pack as a convenient way for people to take the drink home
1928- followed the US team to the olympics
1941- the name “Coke” emerged
1943- allowed its product to be sold for 5¢ to any soldier in uniform
1950- first product to ever appear on TIME magazine
1955- king size and family size bottles are introduced
1960s other drinks such as Sprite and Minute Maid juices are introduced
1964- first lift top cans are produced
1970- the white flowing ribbon becomes an icon for the company
1971- commercial of people around the world singing “I’d like to buy the world a Coke”
1985- first soft drink consumed in space
1985- “Coca-Cola Classic” emerges when a new recipe is rejected by the public
1991- bottles made from partially recycled plastic
1993- the “always Coca-Cola Bear” appears as an icon
2001- fridge 12 pack launches in US
2005- aluminum contour bottles

3. Brand Application

4. Competitive Benchmarking

5. Coca-Cola is set apart
Original
Innovative
thinking differently about
how drinks could be sold
Drives Industry
graphics
packaging
environment
Global