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MAGAZINE ADVERT RESEARCH
• Advertising in magazines is used to persuade
  readers to buy an item etc. (In this case buy a
  digi-pack). It includes the name of the
  product, a picture of the product and
  information about the product, to encourage
  potential customers to purchase the digi-pack.
EXAMPLES OF MAGAZINE ADVERTS
Name of artist



                        Picture of artist




Comments from
other famous
artists, which could
encourage people
to buy his digi-pack
                         Release date

Record company
                       Warning for
                       explicit content.
Name of magazine     Artist



                     Stands out
                     against the
  Name of artist,    black
  bold, capital      background to
  letters            catch the
                     attention of the
                     customer

Advertising of      Advertising of
other artist, but   other artist, but
Muse artist is      doesn’t take
the main object     the attention
                    away from
                    Muse as the
                    text is small
Gossip about another
                                  artist joining a band,
      Name of magazine            plus other information
                                  about different artists



                                     Pictures of
          Name of band,              band members
          bright colours,
          stands out




Advertising of My Chemical   Overall this magazine
Romance’s new album, but     advert for digi-packs
doesn’t take the attention   advertise music from the
away from the automatic      same genre
Name of digi-pack        States the digi-pack
                          has already been
                          released


Picture of the digi-
pack itself, including
band in the               Band name, in the
background and red        centre and stands out
guitar as the main
focus




                         Showing online and
                         retail shops where
                         the digi-pack is
                         available
Key features
A magazine advert promoting the release of a
digi-pack has many key features to help
promote the digi-pack
• Image of artist/band
• Name of the band/artist always stands out
• Image of digi-pack
• Release date
• Where it is available
• What else is included in the digi-pack e.g.
  posters, lyrics etc.
Images
• The images are used to grab the attention
  of the reader, also for synergy so the
  reader can associate an image to the
  band/artist
• A picture of the band/artist will enable the
  reader to recognise them

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Magazine advert research

  • 2. • Advertising in magazines is used to persuade readers to buy an item etc. (In this case buy a digi-pack). It includes the name of the product, a picture of the product and information about the product, to encourage potential customers to purchase the digi-pack.
  • 4. Name of artist Picture of artist Comments from other famous artists, which could encourage people to buy his digi-pack Release date Record company Warning for explicit content.
  • 5. Name of magazine Artist Stands out against the Name of artist, black bold, capital background to letters catch the attention of the customer Advertising of Advertising of other artist, but other artist, but Muse artist is doesn’t take the main object the attention away from Muse as the text is small
  • 6. Gossip about another artist joining a band, Name of magazine plus other information about different artists Pictures of Name of band, band members bright colours, stands out Advertising of My Chemical Overall this magazine Romance’s new album, but advert for digi-packs doesn’t take the attention advertise music from the away from the automatic same genre
  • 7. Name of digi-pack States the digi-pack has already been released Picture of the digi- pack itself, including band in the Band name, in the background and red centre and stands out guitar as the main focus Showing online and retail shops where the digi-pack is available
  • 8. Key features A magazine advert promoting the release of a digi-pack has many key features to help promote the digi-pack • Image of artist/band • Name of the band/artist always stands out • Image of digi-pack • Release date • Where it is available • What else is included in the digi-pack e.g. posters, lyrics etc.
  • 9. Images • The images are used to grab the attention of the reader, also for synergy so the reader can associate an image to the band/artist • A picture of the band/artist will enable the reader to recognise them