Syndicate Creative Branding is a Los Angeles based graphic design and visual communications firm launching with a team of 6 people. The company will focus on branding, marketing, and advertising for emerging and established apparel companies. Co-owners Rebecca Sato and Catherine Asanov both have over 10 years of experience in freelance art and design work in Los Angeles. They aim to provide clients with reasonably priced, creative design solutions that add more value than competitors. Syndicate Creative Branding expects to reach profitability by month 9 and generate $550,000 in revenue by year 1.

1. Rebecca Lynn Sato
Entrepreneurship
Fall/Winter 2012

2. STATEMENT
Here at Syndicate Creative Branding, our goals are to
assist companies with brand, marketing and
advertising challenges that will achieve growth,
profitability and competitive advantage. Brand assets
can be identified, leveraged, & managed to create
value for your organization. We work closely with
clients to drive bottom line results with a fact-based
approach.
From brand conceptualization to brand
creation, our process ensures that the result of
creating a powerful brand strength that attracts
brand loyalty and assured financial returns. Our team
of professionals are dedicated to delivering
measurable results for our clients, and advancing the
knowledge base of brand & marketing/advertising
strategy.

3. SATO (CO-
Rebecca Sato is a fashion stylist, creative director and former
fashion show producer who has successfully produced several
fashion events all around the Los Angeles area. She currently OWNER)
produces fashion editorial layouts from photo shoots featuring her
fashion styling efforts, and is responsible for creating type and
handling layout/uploading of the editorial content for her other
business website www.brightlightsla.com. She has several years
experience in the fashion industry and her specialties include visual
communications and print communications, such as visual
merchandising, fashion styling and catalogue development.
(CO-
OWNER) ASANOV
Catherine Asanov is a Fashion, Advertising & Commercial Photographer who
specializes in: Fashion & Style Photography, Production, New Company
Branding, Graphic Design & Website Services. She has over 5 years experience
in the fashion industry and has a Bachelors Degree in the Photography Major.
(*see attached pages for full resumes)

4. SUMMARY
Syndicate Creative Branding is a Los Angeles based graphic
design and visual communications firm. Syndicate will be concentrating on corporate
identity of established companies, and their target market is emerging, local and
established contemporary apparel design companies locally/internationally. Syndicate
Creative Branding will offer companies a fresh perspective regarding corporate
identity and visual communication. will operate out of a 2,500 sq. ft. live/work loft
space in downtown Los Angeles. The company will launch with a creative team of 6
people and will grow their customer base by providing clients with well-priced projects
due to reasonably low overhead, creative, practical designs that add more value than
competing graphical art firms, and superior customer attention.
Both co-owners/business partners Rebecca Sato and Catherine Asanov have extensive
work experience in business management, sales/marketing, and both have been
operating/networking as freelance artists in the Los Angeles area for over ten
years. Together, they aspire to bring both an aesthetic design focus as well as a
practical, quantitative mindset that will add value to the service offerings by creating
solutions that have both creative elements combined with rational, business ideas.
Syndicate Creative Branding will reach profitability by month nine and plans to
generate app. $550,000 by the end of the first year.

5. ASANOV (CO-OWNER)

6. SATO (CO-OWNER)

7. PERMITS: (LLP) Limited Liability Partnership-
We will draft a partnership agreement with our
legal attorney once established. Documents to
be filed: “Certificate of Assumed Name” with the
LA County Clerk, downtown Los Angeles.
TAXES: We are not responsible for tax paying
on our own
income. However, we will account for and pay
taxes on the money distributed to us.
LIABILITY: Limited Partnership- Catherine
Asanov will be the general partner and will
remain fully personally liable for all partnership
debts. The limited partners liability is limited to
the extent of capital contributions to limited
partnerships.

8. MARKET
• Gender: Mens/Women’s Contemporary Markets-
Small to mid-sized up-and-coming, as well as
established businesses in the wholesale/retail categories
in contemporary apparel.
• Income Level: Annual Sales of at least
$900,000/net (range is up to &3,000,000/net
• Age Range: 25-45
• Marital Status: Single/Married w/1 or no kids

9. Type Company Info/Location Type of Business Logo/Website
BPMW Agency
Branding /Graphic
Direct 860 S. Los Angeles st. #824
Design Agency
Los Angeles, CA
Siegel Gate
Advertising/
Direct 10960 Wilshire Blvd. #400
Marketing Firm
Los Angeles, CA
Silver Image Studios
Catalogue Development/
Direct 315 E. 8th st.
Branding/Photo Studio
Los Angeles, CA
LA Visual Inc. INDIRECT
Advertising/
Indirect 31360 Via Colinas #103
Branding Agency
West Lake Village, CA
Starmen USA
Entertainment/Publicity/B
Indirect Hollywood/La Cienega
randing
Los Angeles, CA
My P3R Publicity Entertainment/Publicity/
Indirect 448 S. Canon Dr. Marketing
Los Angeles, CA

10. ADVANTAGE
At Syndicate Creative Branding, we specifically target the apparel
industry, even more specifically the contemporary
market, therefore our efforts and dedication to this precise
segment allows us to dominate at a higher standard for our clients.
PHILOSOPHY
Our philosophy is simple; we believe brands are the key source of differentiation.
Powerful brands influence customer preference, strengthen the bottom line, and
can even boost market valuation. With an integrated and aligned strategy in
place, combined with effective marketing/advertising tactics to support it, your
brand promise will effectively drive and support your business objectives.

11. SERVICE PRICING
PRICING
Print Communications $90/Hour
• Brand Identity Design
• Media & Press Kits OR
• Retail & Package Design
• Exhibition Design & Planning $4,500/Project
• Stationery Systems- Letterhead,
brochures, business cards, Logos
• Lookbooks /Catalogues
Strategy $85/Hour
• Brand Analysis & Strategy
• Competitive Landscape Audits OR
• Business Solutions and Planning
• Brand Positioning $3,750/Project
• Copywriting & Naming
• Digital Marketing
• Social Media Marketing
• Brand System Launch Planning
Online Strategy & Promotion $75/Hour
• Website Development
• E-Commerce & Database Systems OR
Campaign Microsites
• Website Performance Optimization $3,100/Project
• Digital Sales Presentations

12. ANALYSIS
POSITIVE NEGATIVE
STRENGTHS WEAKNESSES
1) Cross cultural global design perspective. 1) Timemanagement becoming concern as projects
2) A unique positioning of the firm itself, focusing build and marketing opportunity weakens.
INTERNAL
on total creative solutions for contemporary 2) The struggle to develop an awareness for a
markets could specialize us and make us a startup.
“go to” place. 3) A struggle to maintain an understanding of
3) Novelty is an advantage we have in this contemporary markets
market as we cam be seen as having 4) The positioning of our company could limit our
something other firms don’t-a fresh, new feel. client pool.
5) Less professional experience than most of our
competitors..
OPPORTUNITIES THREATS
1) A growing market and a misunderstanding of 1) Economic recession.
EXTERNAL
brands on how to reach them. 2) An increase in the ease of use in graphic design
2) Ever advancements in technology could pose publishing programs allowing individuals to design
instability. their own graphics.
3) Outsourcing. More firms are outsourcing graphic
design services to cheaper countries.

13. STRATEGY
Product or Customers to be
Strategy
Service Targeted
Unique selling
When point of proposition- superiority
Branding difference isn’t easily claims based on unique
read by competitors physical feature or
benefit
Positioning- Direct
Marketing Market Leaders
comparison
Growing or
awakening market Preemptive- generic
Website where advertising is claim with assertion of
generic or superiority
nonexistent

14. ANALYSIS
Monthly break
even- $19,308
Assumptions:
Average Percent
Variable Cost- $0
Estimated Monthly
Fixed Cost-
$19,308

15. PLAN

16. FLOW
Month Jan Feb March April May June July Aug Sep Oct Nov Dec
Starting
$15,000 $72,880 $128,835 $186,865 $244,945 $303,045 $361,025 $418,930 $474,860 $532,840 $590,870 $648,850
Balance
Sales $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880
Total Cash In $89,880 $147,760 $203,715 $261,745 $319,825 $377,925 $435,905 $493,810 $549,740 $607,720 $665,750 $723,730
Expenses
Utilities $300 $250 $200 $200 $200 $250 $300 $250 $200 $200 $250 $275
Internet/Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Materials $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Postage $200 $150 $100 $125 $125 $150 $200 $150 $150 $150 $175 $200
Office
$100 $75 $100 $75 $75 $100 $75 $100 $100 $100 $75 $100
Supplies
Equipment $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Professional
$750 $800 $800 $750 $750 $750 $750 $800 $800 $750 $750 $750
Fees
Owners Salary $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Marketing $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550
Transportation $1,000 $3,000 $1,000 $1,000 $1,000 $1,000 $1,000 $3,000 $1,000 $1,000 $1,000 $1,000
Total $17,000 $18,925 $16,850 $16,800 $16,800 $16,900 $16,975 $18,950 $16,900 $16,850 $16,900 $16,975
Expenses
Cash In $89,880 $147,760 $203,715 $261,745 $319,825 $377,925 $435,905 $493,810 $549,740 $607,720 $665,750 $723,730
Cash Out $17,000 $18,925 $16,850 $16,800 $16,800 $16,900 $16,975 $18,950 $16,900 $16,850 $16,900 $16,975
Cash Flow $72,880 $128,835 $186,865 $244,945 $303,045 $361,025 $418,930 $474,860 $532,840 $590,870 $648,850 $706,755

17. SHEET

18. LIABILITIES
Current Assets
Cash ( Working Capital) $35,000
Supplies $15,000
Inventory $8,500
Total Current Assets $58,500
Furniture $ 13,500
Studio Equipment/Technology $ 20,000
Total Assets $92,000
Liabilities
Accounts Payable $25,000
Total Current Liabilities $25,000
Long Term Liabilities $45,000
Less: Current Portion $15,000
Total Long-Term $30,000
Total Liabilities $55,000
Equity $22,500
Total Liabilities and Equity $77,500

19. Rebecca Lynn Sato
Entrepreneurship
Fall/Winter 2012