1. TRAVEL.MARRY.VN ONLINE TRAVEL

2. I. WHY TRAVEL?

3. - MORE VIETNAMESE ARE GOING ONLINE TO MAKE BOOKING - TRAVEL SITE INCREASE 159% FROM 2009 - 11% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( IN OWNED COUNTRY ) - 4. 4.1% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( ABROAD ) - 14.5% INTERNET USER PURCHASE ONLINE FOR TRAVEL ( TICKET/ HOTEL )

4. ONLINE TRAVEL AGENCY (OTA) POTENTIAL MARKET

5. II. WHY TRAVEL.MARRY.VN?

6. TRAVELLER DEMOGRAPHIC Family, Office worker, Couple Domestic traveler

7. Wedding & Baby & Home Travel Members: 25 – 45 years old Couple, Family, Office worker Marry.vn

8. III. WEBSITE STRATEGIC

9. SEGMENTATION & TARGETING Family, Office worker, Couple Find recommendation, review, pictures, etc…

10. DIFFERENTATION Online Travel Sites Gather all information and give the end-user the full services What we need to do 3 days trip to Hoi An What we give customers Blog Wiki Travel videos Social network RSS Google Metasearch OTA Planner Social network RSS OTA Social network RSS

11. POSITIONING competitor sites How to find the best places for vocation on internet Suggest me for summer holiday travel.marry.vn

12. IV. WEBSITE DIRECTION

13. Suggestion Travel Agency Community News communication Traveller

14. V. WEBSITE ROADMAP

15. ROADMAP Travel News Travel Agency Sharing (comment, video, image, discuss) Recruit member Analytics user experiment Suggestion Marketing

16. VI. CONCLUSION