End-of-summer Spotify campaign, which includes linear, digital and live activations. Presented in front of 150 Turner employees including Turner President, David Levy, and Turner Ad Sales President, Donna Speciale.
14. SURVEYResults from 714 people. 86.7% between 18-34 years old.
Other
51.7%
16.8%
13.6%
8.7%
4.8% 4.4%
said music streaming services/apps are
important to them.
86.7%PARTICIPANTS
Source: Brown, Cullinane, Grover, White, Willis, Wu. Spotify. Survey. July 7, 2017
15. 360 Campaign
that taps into the
transformative
nature of audio
and music and into
positive social,
digital, linear, and
live experiences.
17. “It was conceived as a way to reach new audiences in new
ways, with an authentic and original voice.”
REACHING NEW AUDIENCES
Co-Founder Andrew Morse
DISCOVER THE UNTOLD, THE OVERLOOKED AND THE FLAT OUT AMAZING
18. SOCIAL MEDIA
FOLLOWERS6M
5MFOLLOWERS
1MFOLLOWERS
MEDIAN AGE
32 YEARS
MEDIAN INCOME:
$103K
350MREACH
4.3MUNIQUE USERS
122MVIDEO VIEWS
Sources: Adobe Omniture Analytics, comScore, Media Metrix; Period Jan’16-Dec’16; Facebook Analytics, YouTube Analytics: Median Age, %Comps, Video Views based on average monthly; %Comps, Unique Users, Reach & Video Views based on Social only; Period Feb’17-Apr’17
19.
20. NCAA Featured
Artist
NCAA March
Madness Featured
Artist
NCAA March
Madness Featured
Artist
NCAA March
Madness Featured
Artist Special
NCAA March
Madness Featured
Artist
NCAA March
Madness Featured
Artist
157,020,035
SPOTIFY’s Great Big Playlist: Future Superstars
21. NCAA Featured
Artist
NCAA March
Madness Featured
Artist
NCAA March
Madness Featured
Artist
NCAA March
Madness Featured
Artist Special
NCAA March
Madness Featured
Artist
NCAA March
Madness Featured
Artist
157,020,035
SPOTIFY’s Great Big Playlist: Future Superstars
SUBSCRIBE HERE
MUSIC AVAILABLE HERE
WATCH FOR MORE
23. 54% OF A18-34
EXCLUSIVE TO CONAN
MEDIAN AGE
A18-34
YOUNGEST MEDIAN AGE IN
LATE NIGHT
SOCIAL MEDIA
FOLLOWERS28M
&
1.45B VIEWS
20.6MENGAGEMENTS
3.3M SHARES
TEAMCOCO.COM
OVER 16M VIDEO MINUTES SPENT
2.4M UNIQUE VISITORS
Sources: Facebook Insights, YouTube Analytics, and Shareablee. Jan. 2016-Dec. 2016. TV – Nielsen Media Research. 4Q’15. Live+7 stream, Gross minutes = P2+ (000) network average * duration. Digital – Omniture, 4Q’15, total video activity (including video clips) & YouTube Analytics 4Q’15; VOD – Rentrak, 4Q’15, Total
Playtime; Digital Share for Conan includes YouTube (Total Estimated Minutes Viewed based on North America). Adobe Omniture Analytics, Google Analytics (US & Int’l), ListenFirst, Jan’17 – Mar’17. Cross Platform = TeamCoco.com, Team Coco App. OTT, Team Coco You Tube.
24. MUSICALACTS THAT MAKE NOISE
Source: Adobe Omniture Analytics, YouTube Analytics, ListenFirst, Jan’16 –Dec’16. Total Social Followers (Lifetime-Jan’17) = YouTube, Facebook, Twitter, Instagram; Total Social
CONAN HAS MUSIC FOR EVERYONE
10M FOLLOWERS
1.3BVIDEO VIEWS
2BIMPRESSIONS
Team Coco
FOLLOWING
43
PLAYLISTS
77,971
FOLLOWERS
11
FOLLOWING
27. FANS ATTENDED THE
MARCH MADNESS MUSIC FESTIVAL
135K IMPRESSIONS WITH OFFICIAL MARCH
MADNESS SOCIAL CONTENT DURING
THE FINAL FOUR AND CHAMPIONSHIP
GAME
60M
said live music is important
to them.
73.6%PARTICIPANTS
Source: http://www.ncaa.com/news/basketball-men/article/2017-04-07/2017-final-four-viewership-attendance-numbers
28. 115INDEX
GENERAL
SPORTS FAN
150INDEX
VIEWERS OF NCAA
TOURNAMENT
Indexed vs. A18+
121INDEX
COLLEGE
BASKETBALL FANS
ATTEND A CONCERT
(LAST 12 MONTHS)
Source: 2016 GfK MRI Doublebase Indexed vs. A18+
33. THE DESTINATION FOR
MILLENIALS
Source: ComScore MobileMetrix Q1 2017 AVG; COMP% based on total mobile, WAP + APP; Min/UV = Team Stream App;
MONTHLY MINUTES
UNIQUE VISITORS
AMONG M18-34
245
MOST ENGAGING
MOBILE SPORTS APP FOR
MILLENNIAL MALES
#1
UNIQUE VISITORS
A18-34 DURING JUNE 2017
11.6M
34. PAID SPOTIFY
STREAMING SUBSCRIPTION
INDEX
162
ANY PAID
MUSIC STREAMING
SUBSCRIPTION
INDEX
158
47%HAVE MUSIC
STREAMING
SUBSCRIPTIONS
Source: Nielson @Plan Q1 2017 Indexed vs. A18-34
Indexed vs. A18-34
35.
36.
37. [SONG] [ARTIST]FINAL FOUR
PLAYLISTS
Locker Room
By UNC
.
336.3k views 1,278 comments
The Tar Heels vs. the Ducks. Whoyou got?! @MarriottRewards
MARCH 31
NOW PLAYING
presents
6:09PM EDT 9:05PM EDT
3 Oregon
1 North Carolina
7 South Carolina
1 Gonzaga
presents
3 Oregon
1 North Carolina
9:05PM EDT
6:09PM EDT
7 South Carolina
1 Gonzaga
3 Oregon
1 North Carolina
9:05PM EDT
6:09PM EDT
NOW PLAYING
presents
42. THANK YOU
David Levy
Donna Speciale
Sam Mlotok
Brian Blake
Lauren Steinberg
Ben Rabunski
Erica Martinez
Yoliza Despaigne
Tali Mishael
Jessica Mann
Dan Nott
Leah Mackstutis
Jennifer DeVito
Erica Borgo
Jasmine Clennon
Katy Mollica
Nick Berti
Jen Raulli
Matt Puzio
Justin Gluck
Alix Colby
Peter Millen
Miguel Berrios
John Lefteratos
Natasha Austin
Charlie Guido
Aly Hawana
Joseph Pan
Jay Ballesteros
43. $75K1 E P I S O D E
$500KA C T I V A T I O N S + T A L E N T
$2ML I N E A R C O N T E N T
$250KS O C I A L M E D I A
Notas do Editor
OPENING VIDEO
AGENDA
TURNER INTRO
Turner Portfolio reaches 8 in 10 adults every month; 79% of adults 18+ reached monthly
Spanning television, digital and mobile platforms
The audience that Turner Portfolio reaches represent over $4.7 trillion spending power per year
Entertainment + Sports + News
759M social media followers
Turner Digital is a Top 10 Visited Destination
Turner Digital is the #2 Premium Publisher Destination
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
4M social media followers
Music for everyone
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
As we are targeting people aged 18-35, this represents the most popular demographic for Spotify to purchase space on Turner. Using a pre-set audience on the Ignite XP software, we are able to confirm that 35 million people within our direct target have the potential to be reached.
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
4M social media followers
Music for everyone
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
Using Launchpad, we were also able to come up with the most popular Twitter “Tribes” for Spotify. This also played into our demographic that was used for Ignite XP as Students, indie music fans, pop culture, techies, digital marketers, and media are all tribes which are encompassed in our Target audience of “Digital Music Lovers”.
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
4M social media followers
Music for everyone
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
SPOTIFY INTRO
Global Reach – available in 60 countries
Over 140 million active users
4M social media followers
Music for everyone
JUSTIFY PARTNERSHIP
CREATE SOME SURVEY RESULT GRAPHS
JUSTIFY PARTNERSHIP
Spotify’s Great Big Playlists (referring to GBS)
RAW (Rising Artist of the week) sessions on Conan
Spotify Presents “Stars of Tomorrow” at the MMMF”” (Stars of Tomorrow refers to both the event itself on the Second Stage as well as the artists themselves)
SUMMARY
COST
NEXT STEPS
THANK YOU
David Levy
Donna Speciale
Sam Mlotok
Brian Blake
Lauren Steinberg
Ben Rabunski
Erica Martinez
Yoliza Despaigne
Tali Mishael
Jessica Mann
Dan Nott
Leah Mackstutis
Jennifer DeVito
Erica Borgo
Jasmine Clennon
Katy Mollica
Nick Berti
Jen Raulli
Matt Puzio
Justin Gluck
Alix Colby
Peter Millen
Miguel Berrios
John Lefteratos
Natasha Austin
Charlie Guido
Aly Hawana
Joseph Pan