UK-based interior design company needed social media marketing, including daily posts on Facebook, Twitter, Google+, LinkedIn and Pinterest. Created social media pages on Twitter, Google+, LinkedIn & Pinterest. Designed graphics, posts, logos, icons & headers. Wrote post copy & completed weekly analytics reporting. Engaged with users, relevant communities, groups & followers.

1. Social Media Marketing Report:
Overview of Work, Performance & Analytics

2. Facebook
Managed Facebook page, posted content, engaged with followers and promoted brand
awareness.
Twitter
Managed Twitter page, designed and posted original content, engaged with users and
increased followers.
Pinterest
Created Pinterest page, created Boards dedicated to products/designs and Pinned content
from website.
Google+
Created Google+ page, published content for improved Google Search result pages and
tracked Analytics.
Click to View Facebook Page
Click to View Google+ Page
Click to View Pinterest Page
Click to View Twitter Page
Click to Jump to Facebook Report
Click to Jump to Facebook Report
Click to Jump to Facebook Report
Click to Jump to Facebook Report

3. Facebook

4. Facebook Marketing
January 25 – May 28, 2016
Daily posting of images, videos, blogs and website links. Designed content using
images provided and produced original designs. Wrote new product
descriptions for post copy.
Reviewed Facebook Insights to track performance and discover ways to improve
content, find new audiences and optimize post scheduling. Developed monthly
performance reports.
View Facebook Page

5. Facebook
Overview of Work

6. Facebook
Overview of Work
Designed original content, including images, videos and slideshows, using images
provided by business. Scheduled and posted content 1-2 times each day, via Facebook
platform and HootSuite.
Developed monthly reports, using Facebook Insights to evaluate performance, discover
new audiences, improve future posts and engage with new communities.
Found articles and blogs from sources related to industry, and shared them via posting.
Followed pages related to the industry and engaged with, shared and commented on their
content.
Designed cover photo and company logo to fit Facebook profile dimensions. Wrote
business description and completed all Facebook About sections, including all contact
information.
Tested multiple posting times and discovered optimal time of day to schedule posts. Used
Facebook Insights to discover what type of content was the most engaging and when
users viewed posts.
Wrote complete product descriptions for each offering, and used the copy to post about
each product, as well as incorporating descriptions within graphic designs.
Added Call-to-Action button on Facebook Page. Added Services section to Facebook Page
to detail services provided by business.

7. Facebook
Best Performing Posts

8. Most Reach (Organic)
The number of people who saw the post in news feed or ticker, or on Page's timeline.
Click to View Post
* Post is also one of the most Liked and Clicked.

9. Most Reach (Organic)
The number of people who saw the post in news feed or ticker, or on Page's timeline.
Click to View Post

10. Most Reach (Organic)
The number of people who saw the post in news feed or ticker, or on Page's timeline.
Click to View Post
* Post is also one of the most Liked and Clicked.

11. Most Likes, Comments & Shares (Organic)
The number of people who liked, shared or commented on the post.
Click to View Post
* Post is also one of the most Liked,
Commented & Shared.

12. Most Likes, Comments & Shares (Organic)
The number of people who liked, shared or commented on the post.
Click to View Post

13. Most Likes, Comments & Shares (Organic)
The number of people who liked, shared or commented on the post.
Click to View Post

14. Most Post Clicks (Organic)
The number of people who clicked anywhere in the post.
Click to View
Post

15. Most Post Clicks (Organic)
The number of people who clicked anywhere in the post.
Click to View Post

16. Most Post Clicks (Organic)
The number of people who clicked anywhere in the post.
Click to View Post

17. More Top Performing Posts (Overall)
Click to View Post

18. Click to View Post
More Top Performing Posts (Overall)

19. Click to View Post
More Top Performing Posts (Overall)

20. Click to View Post
More Top Performing Posts (Overall)

21. Click to View Post
More Top Performing Posts (Overall)

22. Click to View Post
More Top Performing Posts (Overall)

23. Click to View Post
More Top Performing Posts (Overall)

24. Click to View Post
More Top Performing Posts (Overall)

25. Facebook
Performance & Analytics

26. 0
10
20
30
40
50
60
70
80
Lifetime Total Likes
The total number of people who have liked the Page. (Unique Users)
Total = 385 Daily Average = 3.08

27. 0
5
10
15
20
25
30
35
40
Daily Page Engaged Users
The number of people who engaged with the Page. Engagement includes any click or story created.
(Unique Users)
Total = 714 Daily Average = 5.71

28. 0
100
200
300
400
500
600
Daily Organic Reach
The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker.
These can be people who have liked your Page and people who haven't. (Unique Users)
Total = 10,230 Daily Average = 81.84

29. 0
200
400
600
800
1000
1200
1400
Daily Organic Impressions
The number of times posts were seen in News Feed or ticker or on visits to the Page. These impressions
can be by people who have liked the Page and people who haven't.
Total = 30,327 Daily Average = 242.62

30. 0
1
2
3
4
5
6
7
Daily Logged-In Page Views
Page Views from users logged into Facebook (Unique Users)
Total = 217 Daily Average = 1.74

31. 0
100
200
300
400
500
600
Daily Organic Reach of Page Posts
The number of people who saw the Page posts in news feed or ticker, or on the Page's timeline. (Unique
Users)
Total = 9,188 Daily Average = 73.50

32. 0
200
400
600
800
1000
1200
Daily Organic Impressions of Posts
The number of impressions of the posts in News Feed or ticker or on the Page.
Total = 26,814 Daily Average = 214.51

33. 0
20
40
60
80
100
120
Daily Page Consumptions
The number of clicks on any of the content. Stories generated without clicks on page content (e.g., liking
the page in Timeline) are not included.
Total = 1,007 Daily Average = 8.06

34. 0
2
4
6
8
10
12
14
16
18
Daily People Talking About This
The number of people sharing stories about the page. These stories include liking the Page, posting to the
Page's timeline, liking, commenting on or sharing one of the Page posts, answering a question posted,
responding to one of the events, mentioning the Page, tagging the Page in a photo or checking in at the
location. (Unique Users)
Total = 385 Daily Average = 3.08

35. Twitter

36. Twitter Marketing
February 4 – May 28, 2016
Daily tweeting of images, industry curations and links to the website. Hashtags
and @ mentions were used to expand impressions, encourage engagement and
grow followers.
Followed users related to industry and retweeted/engaged with content they
tweeted. Shared content from their website/blog to promote engagement and
attract new followers.
View Twitter Page

37. Twitter
Overview of Work

38. Twitter
Overview of Work
Designed original content, including images, videos and GIFs, using images provided by
business, along with original designs. Scheduled and posted 1-2 tweets each day via
HootSuite and Tweet Deck.
Developed monthly Twitter reports, using Twitter Analytics, to discover new audiences,
evaluate Twitter and tweet performance and improve future content.
Shared articles and blogs, from relevant industry sources and sites, to build an organic
following of users interested in the industry. Used @mentions to foster engagement and
expand impressions.
Discovered Twitter users, including companies, brands and people related to industry, and
followed them. Engaged with their content regularly, retweeted content and replied to
Tweets.
Researched popular hashtags related to industry and incorporated them within tweet
copy. Followed relevant hashtags and engaged with tweets/users using them.
Shared links to various pages on the business’s website, and used calls-to-action to
encourage engagement, get click-through and increase site traffic.
Used Twitter feed and researched relevant hashtags to discover new content to share with
social network, across social media platforms, and track trending topics in the industry.

39. Twitter
Best Performing Posts

40. Most Impressions(Organic)
The number of times users saw the Tweet on Twitter.
Click to View Post

41. Most Impressions(Organic)
The number of times users saw the Tweet on Twitter.
Click to View Post

42. Most Impressions(Organic)
The number of times users saw the Tweet on Twitter.
Click to View Post

43. Most Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet
(including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes.
Click to View Post

44. Click to View Post
Most Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet
(including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes.

45. Click to View Post
Most Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet
(including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes.

46. Best Engagement Rate (Organic)
The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of
impressions.
Click to View Post

47. Click to View Post
Best Engagement Rate (Organic)
The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of
impressions.

48. Click to View Post
Best Engagement Rate (Organic)
The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of
impressions.

49. Most Retweets (Organic)
The number of times people retweeted the tweet.
Click to View Post

50. Click to View Post
Most Retweets (Organic)
The number of times people retweeted the tweet.

51. Click to View Post
Most Retweets (Organic)
The number of times people retweeted the tweet.

52. Most Likes (Organic)
The number of times people liked the tweet.
Click to View Post

53. Click to View Post
Most Likes (Organic)
The number of times people liked the tweet.

54. Click to View Post
Most Likes (Organic)
The number of times people liked the tweet.

55. Twitter
Performance & Analytics

56. 0
10
20
30
40
50
60
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
56
38
45
48
0.0
0.5
1.0
1.5
2.0
2.5
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
2.2
1.2
1.5 1.5
Tweets (Organic)
The number of tweets that were posted by the account.
Total = 187 Daily Average = 1.6
Total by Month Daily Average

57. New Followers (Organic)
The number of people that become followers of the Twitter account.
Total = 80 Daily Average = 0.7
Total by Month Daily Average
0
5
10
15
20
25
30
35
40
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
37
6
22
15
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
1.5
0.2
0.7
0.5

58. 0
1000
2000
3000
4000
5000
6000
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
5856
3310
4549
2968
0
50
100
150
200
250
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
234.24
106.77
151.63
95.74
Impressions (Organic)
The number of times users saw the Tweet on Twitter.
Total = 16,883 Daily Average = 147
Total by Month Daily Average

59. 0
10
20
30
40
50
60
70
80
90
100
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
91
30
47
9
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
3.6
1.0
1.6
0.3
Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet
(including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes.
Total = 177 Daily Average = 1.6
Total by Month Daily Average

60. 0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
0.90%
1.00%
February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016
0.95%
0.82%
0.87%
0.29%
Engagement (Organic)
The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of
impressions.
Total = 0.73%
Total Average

61. 0
50
100
150
200
250
300
350
400
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
386
178
130
62
0
2
4
6
8
10
12
14
16
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
15
6
4
2
Profile Visits (Organic)
The number of people that visited the account’s Twitter profile.
Total = 756 Daily Average = 7
Total by Month Daily Average

62. 0
2
4
6
8
10
12
14
16
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
15
8
7
1
0
0.1
0.2
0.3
0.4
0.5
0.6
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
0.6
0.26
0.23
0.03
Retweets (Organic)
The number of times people retweeted the tweet.
Total = 31 Daily Average = 0.3
Total by Month Daily Average

63. 0
5
10
15
20
25
30
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
26
10
20
3
0
0.2
0.4
0.6
0.8
1
1.2
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
1.04
0.32
0.67
0.10
Likes (Organic)
The number of times people liked the tweet.
Total = 59 Daily Average = 0.5
Total by Month Daily Average

64. 0
0.5
1
1.5
2
2.5
3
3.5
4
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
4
0
2
1
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
0.16
0.00
0.07
0.03
Mentions (Organic)
The number of times a person directly mentioned the account’s username in a tweet or reply.
Total = 7 Daily Average = 0.06
Total by Month Daily Average

65. 0
1
2
3
4
5
6
7
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
7
0
1
0 0
0.05
0.1
0.15
0.2
0.25
0.3
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
0.28
0.00
0.03
0.00
Replies (Organic)
The number of people that replied to a tweet posted by the account.
Total = 8 Daily Average = 0.1
Total by Month Daily Average

66. Pinterest

67. Pinterest Marketing
February 23 – May 28, 2016
Weekly posting on Boards dedicated to the business’s products/offerings.
Pinned product images and descriptions, images from website with links and
from other Pinterest pages.
Engaged with Pinterest users interested in and related to industry. Followed
other Pinterest users and Boards to discover content to share, engage and find
new audiences.
View Pinterest Page

68. Pinterest
Overview of Work

69. Pinterest
Overview of Work
Created Pinterest Page. Designed company logo to fit profile icon dimensions. Wrote
business description and completed all profile and contact information.
Created Pinterest Boards to showcase business products, designs and offerings. Wrote
multiple product descriptions and added them to product Pins to expand total posted
content.
Shared articles and blogs related to industry on separate Pinterest Board to organically
grow interest from target audiences.
Pinned images and designs from other users, to encourage engagement, grow Pinterest
Page followers, expand total content and attract new users interested in industry.
Pinned images and content from company website, to build links to the site, encourage
click-through and increase site traffic.
Followed other Pinterest users and Boards, and Pinned and commented on content they
shared to engage with relevant users, grow potential audience, gain followers and expand
total content.
Reviewed Pinterest Analytics to discover Pins and Boards that were performing well,
improve future content, discover new audiences and expand Boards that were popular.

70. Pinterest
Boards

71. Bedroom Designs
View Pinterest Board

72. Universal Interior Bedroom Designs
View Pinterest Board

73. Bedroom Styles from Universal Interiors
View Pinterest Board

74. Good Design Reads
View Pinterest Board

75. Interior Design Ideas
View Pinterest Board

76. Pinterest
Top Pins

77. Top Pins (Last 30 Days)
View Pin
145 Impressions

78. View Pin
110 Impressions
Top Pins (Last 30 Days)

79. View Pin
108 Impressions
Top Pins (Last 30 Days)

80. View Pin
107 Impressions
Top Pins (Last 30 Days)

81. View Pin
82 Impressions
Top Pins (Last 30 Days)

82. Google+

83. Google+ Marketing
February 23 – May 28, 2016
Weekly content posting to Google+ page. Published content for page and to
expand the amount of content shown on Google Search result pages.
Reviewed Google Insights and Google Analytics to discover new SEO
keywords, potential audiences and find out what type of content/posts
performed well.
View Google+ Page

84. Google+
Overview of Work

85. Google+
Overview of Work
Created Google+ page. Designed cover photo and profile icon. Claimed business address
for local search. Completed all contact and business information.
Designed original content, including images, GIFs and videos, using images provided by
business along with original designs. Posted content 3-5 each week on page and in
relevant Communities.
Reviewed Google+ Insights to track post performance and discover what type of content
gained the most impressions and engagement.
Reviewed Google Analytics to track website performance. Discovered new keywords and
used them in post copy. Found top social referrals/sources and increased activity on them
to gain more traffic.
Uploaded photo albums/videos and published business-related information and
descriptions to expand the type and amount of content that can be shown during Google
Searches and Google Map Searches.
Followed pages and communities related to industry, to engage with relevant audiences,
expand the brand’s reach on Google+, attract new followers and find interesting content to
share.
Researched relevant communities to join and shared relevant content directly with their
audience. Included links to the website to encourage click-through and increase site
traffic.

86. Google+
Views

87. Views (Total)
The total number of views the business and its content received.

88. Views (Search)
The total number of times people saw the business information on Google Maps, Search, and Maps for
mobile.

89. Views (Page & Post)
The total number of times people saw the business’s Google+ page & the total number of times people
saw posts from the business’s Google+ page.

90. Views (Photo)
The number of impressions for the Google+ photos across Google. This may include Google+, Google
Search, Google Image Search, Google Maps and other properties.

91. Google+
Clicks

92. Clicks (Total)
The total number of people that clicked on the business’s information across Google.

93. Clicks (To Website)
The number of clicks to the business’s website from local search results in Google Maps, Search or Maps
for mobile.

94. Clicks (For Drive Directions & Phone Calls)
The number of clicks for driving directions & the number of clicks on the business’s phone number from a
local search in Google Maps, Search or Maps of mobile.