Waldorf school needed Google AdWords campaigns developed, to gain website traffic, promote events, encourage users to call and increase awareness of Philadelphia private school.

1. Kimberton Waldorf School
Advertising Report
April Open House Campaign
Google AdWords & Facebook Advertising
Feb. 12 – April 17, 2016

2. Google AdWords
April Open House Campaign
Feb. 12 – April 17, 2016

3. April Open House
Google AdWords Campaign

4. April Open House
Google AdWords Campaign
*A small sample of all ads used during campaign.

5. April Open House
Google AdWords Campaign
*A small sample of all keywords used during campaign.

6. Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
Clicks 7 129 156 128 98 99 95 79 76 133
0
20
40
60
80
100
120
140
160
180
Clicks
Clicks to Website
Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
Cost $4.76 $120.56 $199.12 $191.13 $178.17 $185.81 $187.60 $173.75 $118.86 $204.60
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
Cost
Total Advertising Cost
AdWords Campaign Performance

7. Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
Impressions 483 16351 30981 15294 4097 3340 3590 2461 2028 3435
0
5000
10000
15000
20000
25000
30000
35000
Impressions
Ad Impressions
Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
CTR 1.45% 0.79% 0.50% 0.84% 2.39% 2.96% 2.65% 3.21% 3.75% 3.87%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
CTR
Average Click-Through Rate
AdWords Campaign Performance

8. AdWords Campaign Performance
Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
Bounce Rate 57.14% 75.57% 80.46% 66.90% 71.00% 58.33% 53.76% 52.70% 44.44% 57.66%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
BounceRate
Average Bounce Rate on Landing Page
Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
% New 100.00% 83.97% 85.63% 70.34% 79.00% 65.74% 75.27% 75.68% 67.90% 65.69%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
%NewSessions
% New Sessions (Site Vists by New Uses)

9. AdWords Campaign Performance
Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
Pages/Session 2.29 1.81 1.59 2.17 2.22 2.59 2.81 2.47 2.75 2.59
0
0.5
1
1.5
2
2.5
3
Avg.Pages/Session
Average Pages/Session (Pages/Site Visit)
Week of
2/08/16
Week of
2/15/16
Week of
2/22/16
Week of
2/29/16
Week of
3/07/16
Week of
3/14/16
Week of
3/21/26
Week of
3/28/16
Week of
4/04/16
Week of
4/11/16
Seconds 171 47 38 78 70 86 88 59 73 99
0
20
40
60
80
100
120
140
160
180
Avg.SessionDuration
Average Session Duration (in Seconds)

10. Facebook Advertising
April Open House Campaign
Mar. 21 – April 17, 2016

11. April Open House
Facebook Advertising Campaign

12. April Open House
Facebook Advertising Campaign

13. April Open House
Facebook Advertising Campaign

14. Facebook Advertising Campaign Performance
3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16
Engagements 91 70 101 82
0
20
40
60
80
100
120
Engagements
Engagements (Clicks, Likes, Shares, Comments)
3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16
Reach 8587 6275 5206 5238
Impressions 11428 7828 7120 6633
0
2000
4000
6000
8000
10000
12000
Reach&Impressions
Reach & Impressions
(Users Shown Ad & Times Ad Shown)

15. Facebook Advertising Campaign Performance
3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16
CTR (All) 1.13% 1.39% 1.90% 2.16%
CTR (Link) 0.80% 0.89% 1.42% 1.24%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
CTR
Average Click-Through Rate
3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16
Clicks (All) 129 109 135 143
Clicks (Link) 91 70 101 82
0
20
40
60
80
100
120
140
160
Clicks
Total Clicks Obtained

16. Facebook Advertising Campaign Performance
3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16
Cost $32.61 $34.91 $34.66 $32.47
$31.00
$31.50
$32.00
$32.50
$33.00
$33.50
$34.00
$34.50
$35.00
$35.50
Cost
Total Cost for Campaign
3/21/2016 - 3/27/16 3/28/2016 - 4/3/16 4/4/2016 - 4/10/16 4/11/2016 - 4/17/16
CPC (All) $0.25 $0.32 $0.26 $0.23
CPC (Link) $0.36 $0.50 $0.34 $0.40
$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
CPC
Average Cost Per Click

17. April Open House Advertising Campaign
Key Performance Metrics
1,344
Total Clicks to Website from AdWords& Facebook
115,069
Total Ad Impressions on AdWords & Facebook
$1,699.01
Total Cost for Open House Advertising Campaign