This document provides information on personal branding and developing an effective personal brand. It discusses that a personal brand identifies and differentiates an individual by creating a promise of their skills, qualities, and value. The document then outlines the four steps to developing a personal brand: 1) discover your brand strengths and values, 2) develop your brand message and positioning, 3) communicate your brand through resumes, websites, and social media, and 4) maintain your brand over time through networking and self-development. It emphasizes authenticity, consistency, and focusing on your unique value proposition to build an effective personal brand.

1. PERSONAL BRANDING WORKSHOP
or
Unleashing the HERO within

2. But First of all…
A brand is a promise. A brand identifies,
differentiates and authenticates an entity by
creating and delivering a pledge of
satisfaction/ quality/ etc
A process whereby you create a perception
and/or emotion in other people’s minds,
describing the experience of having a
relationship with you. Basically it’s a process
of self-packaging!
WHAT IS A BRAND?
WHAT IS PERSONAL BRANDING?

3. • Creates differentiation;
• Improves confidence in your unique
abilities;
• Increases your visibility;
• Helps you achieve your goals and
objectives;
• Allows you to pick and choose jobs and
projects;
WHY Personal Branding?

4. POSITIONING & UVP
Individuals and business leaders
differentiate themselves by identifying
and articulating their unique value
proposition and then leveraging it
across platforms with a consistent
message and image to achieve a specific
goal.
“Don’t try to do everything yourself.
Find a horse to ride!” by Al Ries
How does this work?

5. What Brand are YOU building?
What am I known for?
What values, abilities, personality traits people
have associated with me?
What direct value do I provide?
What do I bring to any future employer/project
How consistent and synchronized am I?
What do I stand for?
What shapes me?
Does your current personal brand match your true potential?

6. 1. DISCOVER YOUR BRAND
2. DEVELOP YOUR BRAND
3. COMMUNICATE YOUR BRAND
4. MAINTAIN YOUR BRAND
The 4 Steps

7. 3 DIMENSIONS
Brand Identity – your current brand (your perception)
Brand Image – the perception people have of your brand
Brand Promise - What do I want people to admire and remember me for?
STEP 1 - DISCOVER
Exercise – 15 min

8. What does it take to deliver that promise?
Your positioning pitch can be miles away from people’s perception.
STEP 2 - DEVELOP
• Where are my Gaps?
• What do I need to improve?
• Does my behavior deliver my
Brand Promise?

9. Am I “marketing” myself effectively?
2 very useful tricks
1. Create a Mantra, a Mission, a
Slogan (see Forbes article);
2. What character do you resemble?
STEP 3 - COMMUNICATE

10. Professional Resume
1. Focus on skills specific to the type of position being sought;
2. Results should be QUANTIFIED;
3. Detail TECHNICAL SKILLS and ACHIEVEMENTS;
4. Illustrate to any future employer, your area of EXPERTISE;
5. Create your own design or use LinkedIn’s structure –
DON’T USE EUROPASS! Examples
STEP 3 - COMMUNICATE
Create a Personal Website/ Blog
An extension of you and can also be considered as a calling card and an
opportunity to have a greater insight to your talents;

11. LinkedIn (yes, you MUST have one)
• Create a clear and concise business summary of your skills;
• Include relevant information (high school NO);
• Professional Photo, no vacation pics!
• Connect with hiring managers and decision makers;
• Use keywords/tags to optimize the search;
• Have only a minimum amount of recommendations;
• Join relevant groups within your functional area;
• Participate in debate groups (Q&A);
STEP 3 - COMMUNICATE
Use Social Media (in a smart way)
Google+ (good for SEO); Pinterest; Slideshare; Flickr; Youtube;
Behance; Prezi…

12. STEP 4 - MAINTAIN
Your actions and your network
will speak for themselves
• Create a good professional Network;
• Find common interests with your target;
• Be Coherent;
• Smile (nobody likes a grumpy face);
• Always dress appropriately;
• Show your interests;
• Have conviction and be authentic;
• Clean up digital dirt that can be Googled!
• Consider Learning & Development a priority;
• Use active listening;

13. STEP 4 - MAINTAIN
Keep the Johari Window in Mind
Potential
Self-development
+
self-packaging

14. Remember…

15. MASTERY
Means the capacity not only to produce results, but also to master the principles
underlying the way you produce results. If someone can create great work only with
constant struggle, we wouldn’t call him or her masterful. In mastery, there is a sense of
effortlessness and joyousness. It stems from your ability and willingness to understand
and work with the forces around you. From the “Fifth Discipline Fieldbook” Peter M.
Senge

16. Be a HERO!
Unleash your potential, discover which are your superpowers and put them into action!
they always get the hot girl

17. “IF YOU DON’T BRAND YOURSELF SOMEONE ELSE WILL”

18. Good Articles on Personal Branding
http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-
your-personal-brand/
http://www.businessinsider.com/great-leaders-are-great-actors-too-2013-1
Books
Strengths Finder 2.0 by Tom Rath
Enchantment by Guy Kawasaki
Outliers by MalcomGladwell
Further Readings