Singapore Air Final

Singapore Airline Customer Service Innovation (A) Group1 Hsin-Yi & Mills

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cutting-edge quality Service strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aircraft Replacement Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On-ground Service strategy (OGS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spacebed In response to British Airline, SIA plans on implementing the “Spacebed”

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spacebed Decision ,[object Object],[object Object],[object Object],[object Object],Keep it or drop it?

Spacebed Decision ,[object Object],[object Object],Exhibit 2; passenger seat factor Assumes that every aircraft flies 180 times pre year 900*45*180*45=328,050,000 Assumes that 45 seats sales will remain Installation & R&D cost= $105 million 105÷24.786=4.23 62,532,000 24,786,000 Margin compared with original 1.68 4.23 Break-even/Year* 202,500,000 182,250,000 157,464,000 Contribution Margin 50% 50% 48% Contribution Margin Ratio 405,000,000 364,500,000 328,050,000 Sales 45 45 45 Spacebed Fleet 180 180 180 Annual Flight Number 100% (50seat) 90% (45 out of 50seat) 75% (45 out of 58seat) Passenger seat factor 1000 1000 900 Ticket Price Prefect Scenario Spacebed Project Original

Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…………………… $105million …………………… .………21months ………………… .………....Priceless… ……… ..…………………$614million

That’s what I call “SPACEBED!!”

Singapore Air Final

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Singapore Air Final