1. Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
2. AGENDA
Introduction to Twitter conceptually
Using Twitter for Product Management
Resources for more info
http://www.youtube.com/watch?v=ddO9idmax0o
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
3. INTRODUCTION TO TWITTER
What is it?
Real time, 140 characters
What are your goals?
Customer service, sales leads, competitive research, learning,
product ideas, brand building, reputation monitoring, promoting a
blog, building relationships, breaking news
Focus!
How does it work?
Friendly info booth, coffee bar or roundtable discussion
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
4. COMMON TERMS AND PHRASES
Do I Tweet or Twitter?
Are You on Twitter?
I’m Twittering that.
Did you Tweet that?
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
5. IT’S NOT NORMAL ENGLISH
Lingo
@username or @businessname
#hashtag – like a key word for searching, i.e. #toner
DM – direct (private) message
RT – Retweet – forward someone else’s message in
WOM fashion
Trending Topic
Why?
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
6. GETTING STARTED
Sign up for a free account
Twitter on its own makes little sense
Where do I start?
Making “friends” – followers & following
What do I do?
“Listen” – read
Search.Twitter.com, Find people
Wait… read… learn
Third party apps
Tweetdeck, Seesmic, Ubertwitter…
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
7. WHAT DO I “TALK” ABOUT?
What is important to me?
What is important to my followers
Stream of consciousness (to a degree)
Engage in dialog, ask questions (and reply)
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
8. APPLY THIS TO PRODUCT MANAGEMENT
What is important to me?
What is important to my followers
Engage in dialog, ask questions (and reply)
What are your goals?
Customer service, sales leads, competitive research, VOM,
learning, product ideas, brand building, reputation monitoring,
promoting a blog, building relationships, breaking news, job
search
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
9. APPLY THIS TO PRODUCT MANAGEMENT
Meet Product Management thought leaders
Learn from others
Ask advice of the PM Community
Teach, offer opinions
Lists (groups of Twitter users)
Hashtag #prodmgmt, #prodmktg, #pcampmn
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
10. CAN YOU…
Use Twitter for meaningful discussion?
Only 140 characters
Can’t get into depth of a discussion
Can chat with experts
Makes thoughts very concise
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN
11. RESOURCES FOR MORE INFO
Google search on Twitter 101
http://business.twitter.com/twitter101
http://mashable.com/guidebook/twitter/
http://mashable.com/2009/06/24/twitter-brand-
best-practices/
http://www.slideshare.net/haewoon/what-is-twitter-
a-social-network-or-a-news-media-3922095
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN