Video Optimization for SEO and Social Media Rankings - BDI 1/30/13 Search & Social Leadership Forum

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Case Study: Video Optimization for SEO and Social Media Rankings User engagement and the consumption of videos across devices and online touch points are continuing to grow. Smart brands are making significant investments in video content creation and curation as a strategy to grow its social media footprint and strengthen its SEO visibility. Learn how you can leverage video marketing across social and search in this presentation. Presented by: Mei Lee, Digital Marketing Executive, formerly J Crew, Omnicom, Disney www.bdionline.com

Negócios

Case Study:
Video Content for Social
Media Rankings
Mei Lee Twitter: @himeilee
BDI Search and Social Leadership Forum Presentation
NYU | January 30, 2013

Twitter: @himeilee

What Is Video Content Marketing
“Content marketing is an umbrella term encompassing all marketing formats that involve
the creation and sharing of content in order to attract, acquire and engage clearly defined and
understood current and potential consumer bases with the objective of driving profitable
customer action.” ~ Wikipedia

Social Media Platforms:

Search Engines:

Content Sharing Tools:

Syndication Partners:

Twitter: @himeilee

How Videos Feed Into Social Media
YouTube
Videos

• 800 million
monthly UVs

• 4 billion
hours of video
consumption
per month

• 500 years of
video watched
daily on
Facebook

• 700+ videos
shared on
Twitter each
minute Twitter: @himeilee

How Videos Feed Into Social Media
Twitter Videos

• Twitter does not host
video files

• Direct post of video
URL on Twitter.com

• Telly.com (“Twitter for
video”) organize videos
into collections
regardless of source

Twitter: @himeilee

How Videos Feed Into Social Media
Pinterest Videos

• Online pinboard
to organize and
share your favorite
videos (endlessly)

• Like, Tweet,
Embed, Repin,
Comment

Twitter: @himeilee

Case Study: Gangnam Style
If you still don’t get why video is the NEW “big deal” in marketing…

Twitter: @himeilee

First Video In Internet History To Be
Viewed More Than A Billion Times

Videos often drive the highest social
engagement out of all media types
Twitter: @himeilee

A Search For “Gangnam Style”

YouTube: 492,000 video results

Google: 395,000,000 search results

Bing: 4,460,000 search results

Facebook: endless public posts and pages

Twitter: endless scrolls of tweets

Pinterest: endless scrolls of pins

Twitter: @himeilee

Video Optimization Basics

Video Asset Tagging
File name
Title
Tags
URL
Link text

Video Transcript

Video Feeds To Search Engines

Video Syndication To Social Media Platforms
Distribution to video-sharing sites as well as social media sites
Link building with other videos in blog posts and relevant web pages (embed)

Video Advertising
Drive call-to-actions (like, share, subscribe, comment)

Twitter: @himeilee

Key Takeaways

Video is the King in content as we continue shifting from a static
Web to a dynamic digital ecosystem

Video gives you instant feedback to optimize your strategy

Video drives traffic to site and increases social media rankings
through a higher level of user engagement

Don’t get left behind without a video presence across key search
engines and social media platforms!

Twitter: @himeilee

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