A.J. Lawrence, President, The JAR Group www.bdionline.com

1. The JAR Group
Ask the Right Questions, Build Your Community

2. The JAR Group
The JAR Group helps our clients understand what is
happening online and how to take advantage.
We are a data-driven marketing agency that helps our
clients grow by researching their customers decision
making process and then building out the marketing
efforts needed to achieve desired results.
This is all supported by analytic feedback loops to drive
results faster in the following areas:
paid search, online advertising, SEO, affiliate program
management, lead generation, mobile, email marketing,
social media, Video, Print, OOH/Experiential
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3. How do you tell a story that matters to your customers?
How do you know when you’re doing a good job?
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4. Ask the right questions.
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5. What’s the Objective?
• What are your business goals?
• Why use Social Media to achieve these goals?
• How will you measure this?
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6. How do you Measure Success?
• Understand how you are measuring your KPIs
• How do they change your decision making process?
o Metrics are nice but insight is gold
• If it doesn’t tie to your business objectives, it’s just smoke
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7. Who, What, and Where?
• Know your Customers
• How do they make decisions online?
• Use Social media filters for Listening
• Build up personas
• Understanding your customers is key!
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8. What’s your voice?
• How do your customers communicate?
• How do you share your voice with your customers?
• Know your medium
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9. Define Your Style Guide
• What are your “I Would Never?”
• Know your limits
• Respect your customers
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10. What are you saying to your Customers?
Use the 80/20 rule
Are you curating or communicating?
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11. Customer Service is not a Fire Drill (Unless it is)
• How do you respond to the daily expected questions?
• What do you do when the sh## hits the fan?
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12. Paid Media is your Friend
• Engage customers where they are!
• Gain new followers
• Drive Engagement
• Bring people back to the page
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13. Rinse and Repeat
• Learn from your mistakes
• Replicate and amplify your successes
• Deal with your mistakes quickly
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14. If you do all this, then…
Your customers may surprise you by sharing their voice
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15. An example…
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16. Anyone feeling seasick?
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17. Wavebuilder has a line of products made to help
African American men create and maintain a hair
style known as 360 Waves
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18. Our Team
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19. We listened.
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20. 69 Fans in October 2010
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22. • Nearly 400,000 Facebook fans
• 1,000,000+ views on Youtube
• 4,000 weekly visits to Wavebuilder.com
• 41,431 email subscriptions
• One Hit Song with 1,000,000 listens
• Fan-Made merchandise
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23. But don’t listen to us, go join the Wavebuilder conversation…
o What made Sir Cruse Want 360 Waves? http://bit.ly/JcX7jj
o March Madness Wave King 2012- http://bit.ly/GH8xkM
o Sir Cruse Wave Confession Video http://bit.ly/Ke1ivX
o Relevant URL's-WaveBuilder:
• Twitter- https://twitter.com/#!/wavebuilder
• Facebook- http://www.facebook.com/wavebuilder
• YouTube- Wavebuilder Channel- http://bit.ly/JFT6uj
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24. Thank you!
Feel free to say hello….
@thejargroup
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