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Creating & Delivering Irresistible e-Learning
- 1. Creating & Delivering Irresistible e-Learning ETHAN EDWARDS CHIEF INSTRUCTIONA STRA L TEGIST, ALLEN INTERACTIONS CHRIS TRATAR SENIOR DIRECTOR, PRODUCT MARKETING, SA SOFTWA BA RE
- 2. Saba & Allen Interactions Allen Interactions is a member of Saba’s Content Connect Community Innovative program to support a vibrant ecosystem for Content Partners and Customers Provides a broad choice of quality products and services to the Saba Customer Community Provides dozens of partners with the opportunity to connect with new customers through a convenient and informative online community Content tested on Saba Content Lab for interoperability
- 4. Irresistible e-Learning??? Yes or No
- 5. Irresistible e-Learning??? Yes or No Your students think e-learning is interesting.
- 6. Irresistible e-Learning??? Yes or No Your students think e-learning addresses their individual needs.
- 7. Irresistible e-Learning??? Yes or No Your students think e-learning tests and quizzes help them learn.
- 8. Irresistible e-Learning??? Yes or No Your students think e-learning makes them more excited about doing their job.
- 9. Think about these e-apps… Email Online shopping Online banking Facebook iTunes Wikipedia Google Maps
- 10. Think about these e-apps… Email er arn Online shopping t he le Online banking to fit ene Facebook eb iqu iTunes un ide rov Wikipedia P Google Maps
- 11. Think about these e-apps… Email er arn le up Online shopping the em t o th Online banking fit ing ene giv e b ine Facebook iqu ag un im iTunes ide an’t rov ’s c P r Wikipedia Use Google Maps
- 12. Think about these e-apps… er Email arn le up Online shopping the em ience t o th fit ing per Online banking ene giv ex b e ue gin iginal Facebook niq ma te or e u ’t i rea vid can rec iTunes Pro er’s ust Us not j Wikipedia Do Google Maps
- 13. Benefits of e-Learning Reduce Training Time Provide emotional safety Reduce teaching resources Reduce printing costs Easily trackable Save travel costs Ongoing reference Geographic reach Consistent message Immediate updates Available 24/7 Create individual learning experience
- 14. Example
- 15. Example NOT irresistible
- 16. Benefits of e-Learning Benefits to the Organization Benefits to the Learner Reduce Training Time Provide emotional safety Available 24/7 Create individual learning experience Geographic reach Ongoing reference Easily trackable Create personal connection Reduce teaching resources Consistent message Save travel costs Immediate updates Reduce printing costs
- 17. Learning Foundation “Companies with a learning & development culture are 46% more likely to be first to market with new products or services.” Bersin & Associates New Hire Coaching & Leadership Critical Skills Training & Training Developmen Developmen Developmen Certification t t t Unified Learning Foundation
- 18. Unified Learning LMS Administration Registration Transcripts Benefits LCMS Testing & Efficiency & Reporting Assessment Publisher Blended Learning User Adoption Learning Effectiveness Return on Investment Mobile Learning Virtual Classroom Social Learning Instructor Led Training Gamification E-Learning Simulations
- 19. Keys to Success • Enhance learner’s motivation • Focus on behavior-enhancing tasks • Create meaningful and memorable experiences
- 20. Example
- 21. The Bigger Picture at Union Bank • Loss Prevention was Key Driver for LMS Purchase • Each Employee Must Maintain 6-7 Certifications • Learning as Foundation for Talent Management – Need to develop “next generation” of bankers and managers – New managers not adequately trained to develop talent – Lack of management accountability for talent development – No formal mentoring program • Implementing Competencies & Succession Planning • The Results Significantly reduced risk and loss Better bench strength Stronger competitive advantage
- 22. e-Learning Design Must create Instructional Interactivity— actively engaging the learner’s mind to do things to improve skills and readiness.
- 23. Instructional Interactivity Context: framework to provide meaning Challenge: stimulus to act Action: physical gestures Feedback: response back to the learner
- 24. Example
- 25. Irresistible Design Factors •Risk Learner needs to have clear sense of consequences Failure must be possible (at first, likely) but not final Minimize randomness
- 26. Irresistible Design Factors •Risk •Meaningful Choices Clear and accessible choices Thoughtfulness more productive than guessing Risk is commensurate with choices
- 27. Irresistible Design Factors •Risk •Meaningful Choices •Compelling Frame Rules add up to create a rational universe Create formal links to the real world Makes intrinsic feedback possible
- 28. Example
- 29. Listener’s Choice Poll Which example would you most like to see? 1. Healthcare counseling education 2. Fast food restaurant cooking knowledge 3. Recognizing indicators of terrorist activity
- 30. Example
- 31. Example
- 32. Example
- 33. Keys to Success • Enhance learner’s motivation • Focus on behavior-enhancing tasks • Create meaningful and memorable experiences
- 34. Questions?
- 35. Demos & White Papers Available alleninteractions.com
- 36. A e-Learning STD Certificate Programs Learn More: alleninteractions.com or astd.org
- 37. Thank You!
- 38. Ethan Edwards chief instructional strategist eedwards@ alleninteractions.com
Notas do Editor
- The content industry is extremely diverse and fragmented. We get questions from our customers as to which content to recommend. Intent of Saba Content Connect is to create a showcase of our content partners to our customers community. We hope that over time this will become viral and content will be ranked and rated by customers to customers, just like Yelp. Interested customers can connect directly with the partner. Also an opportunity for content partners to help Saba Sales understand their value proposition.