2. Pinstripe, What is it?!
Premium whipped shaving
cream for men
unscented, whipped creamy
textured shaving cream that
can be used with or without
horsehair brush
All organic formula containing
black fungus, natural oils
egg, and patented anti-formula
key benefits
include, hydrating, anti-
aging, evens out
pigment, refreshing, and
anti inflammatory
high quality, tough formula
3. Target Market
Demographic
Men, all ethnicities, 25-40, and single
Upper-Middle and Lower-Upper, Income 100k+
College graduate doctorate/masters
Psychographic
Career is first, ambitious, authoritative personality
Very culturally oriented, and is very image conscious
Daily user, heavy usage, strong loyalty to quality products
Geographic
USA, west and east coast, major metro areas
Large cities with dense areas, both urban and suburban
4. The Art of Shaving
When audio is finished
Click On the video to start
5. Growth Environment
Huge growth potential in an unsaturated market
According to Drug Store News, “Men’s toiletries are
predicted to take over in 2013…and men’s skin care
will double in revenue from 2012-2016”
Art of Shaving is a growing chain, they were bought
by P&G in 2009. they operate 93 stores and are
opening approximately 4 stores per month.
7. Pricing
The Art of Shaving’s 3 step process
Pinstripe’s All in one offerings
Step 1 – The Pre-Shave
-Pinstripe Travel Size Shaving Cream
-Pre-Shave 3 oz. $30.00
2 fl. oz. $25.00 -Pinstripe Shaving Cream
-Pre-Shave Travel size 8.8 oz. $40.00
1 fl. oz. $16.00
Step 2 – The Shave Lush’s Offerings
-Shaving Cream Full Size -Razorantium Shaving Cream
5 oz. $25.00 8.1 oz. $24.95
-Shaving Cream Unscented Travel Size -Dirty Shaving Cream
1.7 oz. $17.00 3.5 oz. $13.95
-Shave the Planet Shaving Cream
Step 3 – The After Shave 7.9 oz. $24.95
-After Shave Full Size -Ambrosia Soothing Shaving Cream
3.4 fl. oz. $40.00 8.8 oz. $19.95
-After Shave Travel Size -Prince Triple Blossom Shaving Cream
1 fl. oz. $18.00 7.9 oz. $25.95
8. Distribution Methods
Two pronged approach
Partner with Art of Shaving in
their retail locations. We will serve
as the high-end product in the
store
In cities that do not have Art of
Shaving stores, we will have a
counter at high-end department
stores such as Neiman
Marcus, Macy's, Nordstrom's, ect
By selling Pinstripe in already
established channels we can rely
on the high-reputations
and knowledge staff
already existing at these locations.
9. Promotion
Print Media
GQ and Wall Street
Journal
In store promotions
Youtube and Celebrity
promotions. “Show your
Stripes”
VIP, customer renewal
