The document discusses challenges, opportunities, and trends for the business continuity management (BCM) profession. It outlines that BCM professionals play roles in risk management, operations, information security, and supply chain management. The profession is becoming more strategic, global, and technology-focused. Technological advances like cloud computing and mobile devices are impacting BCM. There are also increasing risks from natural disasters and cyberattacks that BCM professionals must prepare for. Social media is transforming crisis communication expectations. Standards like ISO 22301 are helping professionalize the field. Overall, the BCM profession is adapting to new business trends and technologies.