2. Adobe Supports HTML 5 2 Adobe is part of HTML 5 and has a vested interest in its success Adobe’s creative business relies on vibrant and evolving HTML standard
3. Ubiquitous HTML 5 Browsers are Years Away Browser Adoption Source: OmnitureNetAverages, June 2010. ~65% of installed browsers don’t support HTML 5 3 Remaining 35% browsers implement different limited subsets of HTML 5
7. Multi Screen: Same Programming Model, Same Tools, Same Code Applications becoming available on exploding number of devices Trend is to build “standalone apps” as opposed to “browser apps” Building native apps for each device is unsustainable for most organizations Flash provides abstraction layer on top of all these devices 7
8. Flex provides a programming model targeted at application development HTML 5 adds video tag and raw Canvas: No datagrid, tree, tabs, charting, … Programming Model Productivity 8 Class Annotation RemoteObject Effects Pub/Sub WebService Collaboration Transitions Offline Sync Dependency Injection
9. Designer / Developer Workflow Unconstrained Creativity: New breed of High Definition RIAs require tight designer/developer workflow enabled by Adobe Creative Suite / Flex integration. 95% of design professionals use Adobe creative products
10. Openness Long-standing commitment to open specifications and open source around core technologies: Flex SDK, Flash Virtual Machine, BlazeDS are free and open source SWF, AMF, RTMP, PDF, FLV/F4V protocols and file formats are open specifications 10
12. Summary Adobe supports HTML 5 Ubiquitous HTML 5 browsers are years away (65% browsers have no HTML5 support) HTML 5 implementations will be inconsistent Flash is continuously driving innovation and has the channel to make innovative features ubiquitous in 8-10 months Multi Screen: Flash enables same programming model, same tools, same code across exploding number of devices Flex provides a programming model targeted at application development that puts it in a different league in terms of productivity High Definition user interfaces require tight designer/developer workflow enabled by Adobe Creative Suite / Flash integration Adobe has a long-standing commitment to open specifications and open source including its core technologies Flash outperforms HTML in code execution and data retrieval benchmarks 12